Discover how to master the art of a good brief. We teamed up with BetterBriefs and Flood + Partners to discuss the first global and largest study ever conducted on the marketing brief. Like us, their aim is to get marketers and agencies communicating more effectively. Matt Davies and Pieter-Paul von Weiler shared the findings from their ground-breaking research, before exploring tips on how to improve the briefing process with our global panel.
