Source: Unsplash, Credit: Nguyen Dang Hoang Nhu

Flexible Marketing Expertise: Are You Ready for Open Talent

As the world around us changes rapidly, marketing leaders need to be able to pivot, accelerate and innovate with speed and agility. The talent required to answer one challenge is likely different to those needed for the next, and scaling teams up and down according to needs doesn’t fit with traditional employment models.

Resource budgets are under pressure, internal teams are being streamlined, classic agency models are being challenged and virtual working is the norm. How do you build marketing capability that has the breadth and agility you need while keeping overheads down? 

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