As the world around us changes rapidly, marketing leaders need to be able to pivot, accelerate and innovate with speed and agility. The talent required to answer one challenge is likely different to those needed for the next, and scaling teams up and down according to needs doesn’t fit with traditional employment models.
Resource budgets are under pressure, internal teams are being streamlined, classic agency models are being challenged and virtual working is the norm. How do you build marketing capability that has the breadth and agility you need while keeping overheads down?
Simultaneously, there is a growing pool of independent talent. Many who have left big corporate or agency roles, voluntarily seeking a different way of working or because of the downturn, still want to deliver, develop and advance in their careers, but in ways that give them more freedom or opportunities to learn.
Hear from supply and demand-side industry leaders sharing their experiences, the benefits and what’s needed for success.
Members only
Not a member yet?
Want to read more of this article and others? Become a member today.
Already a member?
Sign in with your membership details to view this video.