Think pieces

Why Alastair Campbell thinks strategy is the key to success

'Strategy is God' thundered Alastair Campbell at the opening of the discussion around his latest obsession (and book, naturally) of

‘Winners are losers who evaluate themselves fully’

As we would expect from the Society, we helped AWEurope kick off on its first day with a session on inspirational leadership.

What I learnt from Alastair Campbell

I’ve been listening to Alastair Campbell on what makes a winner? And you are instantly struck by how clear thinking

Upstream thinking

A woman got a call from her daughter’s school. Her daughter had committed an assault...

ESPN’s football-themed eye test

To no surprise at all, one of Brazilian men’s favourite past times is watching football. But what if problems with

The new feminism and the future of women

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Feminism is being rebooted for the digital era, across all generations...

Samsung’s Hearing Hands stunt: a powerful unexpected experience

Samsung’s Hearing Hands stunt orchestrated for a young Turkish man from Istanbul.

The future is already here, and it's in Africa

The future is already here, it’s just unevenly distributed, goes the saying. Logically, the most developed markets are ahead, so

More tea Vicar?

I’ve always thought of a curate as the Vicar’s assistant, in fact I am pretty sure that is exactly what a curate is.

2015: Beware the upstart

This spring, I'm seeking inspiration on what lies ahead from three different perspectives.

Just vote for the one with the best poster

It’s General Election time. And Adland (well, the ones with a political party on their roster)...

Women take things personally and men don't listen

Although men continue to dominate the nation's boardrooms, Roisin Donnelly, corporate marketing director of P&G UK and Ireland, has risen

Are brands set to become Big Brother or be consigned to Room 101?

The government spied, lied, rewrote history and generally manipulated people...

Shark diving in the desert with Samsung’s Gear VR

Samsung’s virtual reality stunt, which allowed people to swim with sharks in the middle of the desert.

We're only talking to one person

Bob Levenson was reckoned to be the best copywriter ever.
That’s Bill Bernbach’s opinion.
That’s why he made Bob Levenson

Whatever happened to the learning culture?

As I recall the vast majority of Marketing Society members are clients, agency people and consultants of various sorts.

This

Use your marketing talent to help young people reach their potential

Act for Change is a charity that provides young people that have been through traumatic experiences.

BE careful - A little knowledge can be a dangerous thing

The frameworks and concepts that the behavioural sciences have defined over the last few decades...

3 reasons why you should be watching Africa (Hint: mobile)

Often referred to as 'the mobile first continent', Africa is using this digital channel differently from any other area of the world.

Why not consider some wild cards at #AWEurope?

One of the great aspects about Advertising Week Europe is that there is an opportunity...

Advertising in Spain: painting a positive perspective

Uncovering a selection of viral campaigns that represent the celebration of the nation’s perseverance through adversity.