Indian brands are reimagining content and the platforms for engaging them.

Anand Narang, marketing director, Huawei Consumer Business Group, India

Boston Consulting Group is one of the world’s leading management consulting firms and as such serves as an advisor to

This week he’s choc-a-hoop with confectionery giant, Cadbury whose latest activation turned heads at London Waterloo station. 

Cadbury commandeered the

Time is money but few organisations treat it that way. A junior person who can’t sign off a £1000 invoice...

My mate Jon tweeted me this video of Iain Tate and I rambling on in Romania from 2007. Good times

With nearly 18 million mums in the UK alone, brands standing on a ‘mother knows best’ platform will not be

This week, he takes a look at Beck’s latest experiential activation, a touch-sensitive, playable music poster.

To celebrate New Zealand’s

It’s no secret that the advertising and marketing industries nurture some of society’s most innovative...

In the 1920s one of the Philip Morris’ leading brands of cigarettes was marketed to women as being as 'mild

Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response

Teaming up with Portugal's national blood bank institute, IPST, The Walking Dead created ‘The Walking Dead Blood Store’, where donated

I’ve said it once, and I’ll say it again, Coca-Cola really are at the front of the pack when it

A local pedestrian/bike path is nicknamed Uraputki ('Career Path') because it is a popular route that students take from their

I) I am the LORD OF CREATIVITY, who brought thee out of the desert, regardless of thine own so-called ‘efforts’

In the 1930s, presenting a woman with a diamond engagement ring when proposing was not the social norm it is

Many of us are familiar with the work of the International Campaign to Ban Landmines, which along with the help

This week, he takes a look at Pepsi and their innovative vending machines which accept football skills as payment.

I

Burning fires gave us the means to cook our food, heat our homes, transport our goods and provided us with

With Britons basking in warm May sunshine and the prospect of a hot summer to follow, 2014 could be a

An elderly Thai man is helping a woman his age put her shoes on. 'Who are you?' she suddenly asks. The man sighs.

Following the Marketing Society Asia launch event a couple of weeks ago, I’ve been reflecting on my five years to