Think pieces

Social, digital and mobile in 2015

2014 was a landmark year for growth across all things digital, and We Are Social's new...

GENIUS STEALS: Year One

This month marks the two year anniversary of Rosie and I leaving our jobs.

Best Marketing for Good content 2014

We launched our Marketing for Good initiative back in 2013. Since then our members have really taken to it.

We've

Speed dating with a stunt driver in a Ford Mustang

Ford’s speed dating stunt which sees a few boastful men get taken for a ride.

Tech-savvy Rugby Union fans

The research found that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home

My Charlie Experience: imprinted for a lifetime

It’s rare for Green Banana Marketing employees to speak about themselves...

Future Food:

matcha

Increasingly consumers are conscious of not only their food’s nutritional value but also its environmental impact.

And as healthy and

Top 3 experiential marketing activations at The GRAMMYs

The experiential activations surrounding this year’s The GRAMMYs have provided Joss Davidge with plenty of inspiration.

Future Wellness

un

Wellness is being repackaged in a hip new way for Millennials and Boomers...

Super Bowl XLIX Touchdowns

If you were one of the record 120.8 million viewers that tuned in for Super Bowl XLIX’s 4th quarter, you

The Internet of Things can be good for traditional advertising

‘Advertising is dead’, ‘nobody watches television anymore’ have been familiar canards of recent years.  Neither of those statements is remotely

Can oratory compete with always-on media and internet?

This week I attended an excellent breakfast event at RKCR Y&R. The theme was ‘Identity and Austerity: two topics that

Live experiences trump TV ads at Super Bowl: Bud Light

Joss Davidge outlines the key experiential features of Bud Light’s legendary ‘House of Whatever’.

Resolutions and revolution: digital trends for 2015

The New Year is traditionally a time when people make commitments to change...

The internet revolution that never was

Whatever happened to disintermediation? Terrible word, big idea.

The year of the rollercoaster

What an eventful start to a new year. Many predictions may already be outdated...

The truth about admissions

One in five applicants to Harvard and Stanford are completely qualified to attend - perhaps 20% of those that send

Keeping up with culture: love, relationships, family

'Traditional', 'progressive', or 'radical'; words that are defined and perceived by a culture...

The Marvel Experience

We’re only just into 2015, but Joss Davidge thinks the biggest brand activation of the year may have already been unveiled.

Why I love big telly ads

tv

Kill Your Television - as those poets and philosophers, Ned’s Atomic Dustbin once sang. And surely they were right. There

Help support mental health recovery through music

Upbeat is a small mental health charity based in Camden that has some incredible celebrity supporters.