Last night I found myself asking, “What is this N’duja sausage?” Both Pizza Express and Zizzi’s have adopted it big time.
A breakthrough in managing brand experience?
Think pieces
Showcasing Hong Kong’s student design talent
For the past two years, I’ve been fortunate to be involved in ‘Imaginations’ a major design competition run by Disneyland
The season of giving
To celebrate this season of generosity, Creative Culture has gathered a collection of ads from around the world...
Reading sets you free
New prisoners come in, but the old ones keep coming back. And all their time inside is spent with other criminals.
Experiential marketing for mental health awareness
This week Joss Davidge spots an activation from a therapy app that got people talking…literally.
Bob Marley fronts 'Marley Natural' global cannabis brand
Bob Marley will front the world's first global cannabis brand, after the family of the late reggae singer agreed to
If Kahneman had a teenager
Teens - or Gen Z, if you will - are emotional, even the monosyllabic ones.
Top five charity campaigns of 2014
With so many amazing campaigns, it’s tough selecting the most innovative charity ads of the year. This is encouraging for
Placebos, manipulation and preying on the weak
Marketers make change happen. Good marketing can change governments, heal the sick and bring a new technology to the masses
Monty’s Magical Toy Machine
The iconic John Lewis Christmas advertising campaigns are a sure-fire signal...
Hitting the target: the technology takeover
Technology is revolutionising the world of marketing, presenting opportunities for brands to get close to their customers...
Why don’t you two persuade each other to change your minds?
The other day I was listening to Radio 5 live. Presenter Chris Warburton was doing a piece...
Why John Lewis’ Monty the Penguin Christmas campaign was such a hit
For his final post of 2014, Joss Davidge discusses the success of this year’s Christmas offering from John Lewis.
All we want for Christmas is your marketing talent
Noise Solution has been good all year. They have supported people who due to mental health issues, offending...
Leadership and the Wizard of Oz
In my last blog I wrote of a dinner I was invited to attend to discuss the problems of leadership
Social is more than media
Social media success isn’t just driven by your brand’s own tweets and Facebook posts.
Happy Christmas
As this is the last post of the year from me I thought I’d just share a couple of interesting things – a book to read and a place to go.
What a difference a year makes
The theme of this year’s conference was #pressreset – a clear call-to-action that businesses must be ready, willing and able...
We copy when we feel
This summer might just be the coldest - and wettest – on record. By this point, you or a loved one...
The light and dark of social sharing
Dark Social as a marketing opportunity is one of the most exciting and potentially lucrative opportunities available to marketers today
Greggs - A dangerous addiction?
Ukrainian-born Milla Jovovich is a model and film actress, and she has a dangerous addiction to Greggs pasties.