Effective marketing communications are getting harder to do. It can be hard to find anything (other than price) that’s really
How to advertise successfully when there’s not much to say
Think pieces
Will hyperinnovation kill brand strategy?
I had an interesting conversation with Kevin Corkum the other day. Kevin is a bit of a renaissance man.
Poldark’s charity is a funder’s dream
I wonder, if like me, you have been inspired by Ross Poldark, in the BBC1’s '70s remake, which has been
Weighing in on the ‘Wisdom of Crowds’
Psychology and market research have a long history of seeking to understand the self.
Are FMCG cultures equipped for digital and new business models?
FMCG marketers have been facing maturing and gradually stagnating markets in developed countries for decades. These markets are facing saturation
Why oh why?
I’m doing some work on leadership at the moment – as a marketer I work on the principle that you
How your marketing can provide support for people affected by Autism
Autism affects at least 1% of the population and knows no class or race boundaries. Almost all of us are
Trust your gut not market research
When I was in the big bad world of advertising I produced some successful commercials...
Scotland? It's a family affair
It was pissing down in Glasgow. Like February in May. My granny hailed from Belshill but I’d never visited...
Reebok and Kendrick Lamar get people moving
Reebok’s active stunt in LA is Joss’ experiential highlight of the week.
Why you (clients/agencies) should all be buying and using more posters
My last blog talked about how you should vote in the General Election for the bloke with the best poster
Brands as thank you gifts
Nowadays, it almost goes without saying that your brand should have a back-story...
Five things Omobono learned at Advertising Week Europe
Five things we learned at Advertising Week Europe. And why a picture of a cat does work on social media.
Top 5 April Fools’ Day Marketing Stunts
Joss Davidge is back with his 2015 round up of the best April Fools’ Day marketing stunts.
Economists stumped as world dances to new beat
I have just been watching CNBC and their take on the latest US job figures.
How to harness the hashtag
The humble hashtag has found its way into our dictionaries. We are a culture of memes, selfies, and gifs.
Spring 2015 - ten tips for charity marketing growth
I wanted to write a quick checklist of some of things we’ve been asked to look at with our charity
Advertising in Japan (Part 2): all about the aesthetics
After increasing interest, Creative Culture decided to take another dive into Japan to discover why their marketing is so unique.
The man behind Tony
What a great start to Ad Week as the sun shone through the windows of Christopher Wren’s...
Alastair Campbell needs no introduction
I just came back from a great session at Advertising Week Europe, hosted by the Marketing Society and introduced by
Using celebrities in experiential: McDonald’s and Jessie J
Celebrities make really good salespeople. When a much-loved star endorses a product, it gains immediate credibility.