I’ve just seen the new work for Virgin Trains – 'Arrive Awesome'. As someone who occasionally has the need to
Lies, damn lies and adverts – does it matter?
Think pieces
There's more to meetings than date, time, venue, agenda and attendees
Old habits die hard. What time is the meeting? How long have we got? Can everyone stay till the end
The optimism of action
It was back in 2005 that I launched the Marketing Society not-for-profit group – a small thought leadership group for
A rubbish idea?
William moved to Bridgeport, Connecticut in 1871 to start a new job managing a bakery, a branch of the Olds Baking Company of New Haven.
Why don't authors compete?
Most packaged goods companies would kill to be the only product on the shelf, to own the category in a given store.
Shell uses ground-breaking tech in experiential installation
I’m a sucker for new technology. Whether it’s the latest iPhone model or ground-breaking technology...
China’s battle of the brands
An interesting observation in China right now is the varying success of international brands in penetrating the Chinese market.
Does humour travel across borders?
For marketers looking for a unique way to cut through the run-of-the-mill clutter, humour can be effective in building rapport.
Hot Chip 2: David and Goliath
The appetite among marketers to get close to the tech city scene is such that one enterprising chap is selling Shoreditch tours.
Legally high
Like many others I suspect, the news that a company in Washington State, USA is launching a range of soft drinks infused with marijuana caught my attention.
Tim Hortons' '60s restaurant replica
Tim Hortons, the ultimate purveyor of coffee and donuts in Canada & the US, constructed a replica of the first ever Tim Hortons restaurant in the heart of Toronto.
Why Futerra’s Daianna Karaian is supporting Ashoka UK
Pimp My Cause caught up with Daianna, Head of Brand Strategy at the sustainable communications agency Futerra...
Don't discount the future
In Spanish, the word for retirement is jubilacion. However, whilst we might dream of the day when we can pack in our job...
Challenging challenger brands
Being a challenger brand isn’t just about where you sit in a market place, it is about adopting behaviours and attitudes that set you apart...
Vans’ underground brand experience
No stranger to large scale brand experiences, urban footwear and clothing brand Vans transformed the London’s Old Vic Tunnels...
Chinese whispers
Ahead of their breakfast debate on global versus local in Hong Kong on September 10th, Seraphina Wong – UBS, APAC
Thank f*ck for that: Will Harris reflects on Scotland's 'No' vote
Thank fuck for that. It appears (from New York at least, where I am writing this piece) that the Scots have peered over the abyss...
How marketers can help refugees StepUp and out of poverty
The International Refugee Trust (IRT) is a small international development charity that has been working on a promising set of
Nike’s pop-up tennis court in Manhattan
This week Joss Davidge, Managing Partner of BEcause, has spotted Nike’s premium tennis experience in Manhattan.
Social, digital and mobile in China 2014
With a wide variety of home-grown platforms, technologies and behaviours, understanding the Chinese digital landscape can be both daunting and
Golden brands of 1975
It was a good year for Charlies. As Charlie Chaplin was knighted by the Queen, British women were dousing themselves...