Think pieces

A brief pause to consider our energies

We are enjoying a brief pause here in Singapore as we come down from the whirlwind pace of delivering a critical project.

100 things we learned in 2015

From the world's favourite colour to hiraeth - the Welsh word that means a sad longing for your homeland.

‘Still Learning’:

goya

I recently attended the splendid exhibition of Goya portraits at The National Gallery in London...

Why working with Advance was important to Hayley Spurling

We caught up with Hayley Spurling, Group Client & Brand Director at Brand Learning, to hear how her Marketing for Good experience...

What are you competing on?

It's pretty easy to figure out what you're competing for—attention, a new gig, a promotion, a sale...
 

'Tis the season for bad puns and terrible wordplay

“You’ll go crackers for our deals”, “Jingle all the way to the bargains”.

The hidden potential in secondary media

The Loi Evin is a law passed in France in the mid-1980s, restricting the nature and channels of alcohol advertising.

Experiential Christmas window shines light on big issue

The season of goodwill is upon us. It’s a time for festive cheer, for being thankful...

Welcome to the brand room

As media channels proliferate, it’s harder than ever for marketers to determine how best to deliver branding messages along the path to purchase.

Why pride earns more than gratitude

So I’m on holiday this summer in Nantucket, an island between Boston and New York...

Aggregating fame, feeling and fluency out of doors

If you live in New York, have ever visited New York, or simply watched the ball drop on New Year’s Eve on television...

Too many hedgehogs and not enough foxes is bad for companies

Although a quarterly journal will inevitably miss the breaking news and thankfully doesn't have to acknowledge...

JEFFERSON: Not afraid

There are cowards everywhere, of course. In every industry.

Second and proud of that

First mover advantage GOOD, me-too BAD! Sound familiar? Sound right? Unfortunately, it is often wrong.

Is privacy a thing of the past?

Do we marvel at our ever-moretailored, safer world, or sleepwalk into a trust crisis to rival the financial crash?

It’s

Strive to be a brand champion and protect your reputation

The last few months have given those of us working with charities.

Google's talent revolution

We partnered with Google to investigate where the skills deficiencies lie in marketing...

Melanoma Institute’s interactive billboard pulls in the dollars

The threat of melanoma skin cancer is a growing issue in Australia.

So what is an insight, really?

Everyone’s talking about insight. So what is an insight? It is a discovery about the market which can be acted

Suspending cynicism to applaud the Pirelli calendar

While the timing of the Pirelli Calendar turnaround leaves a cynical aftertaste...

Wear technology: what does it mean for brands?

Recently, I was involved in a digital marketing conference called DA University...