Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test.
Star Wars sends Disney’s brand into hyperdrive
Think pieces
Is 2016 the year the word ‘digital’ is finally consigned to history?
Just as technology has become an integral part of consumers’ lives so ‘digital’ – once thought of as a highly specialised advertising field.
And the answer is a definite maybe
There is no one right answer. In school we are all taught there are right and wrong answers. 2+2 = 4 (not 5, not 4.5); 4 is right, anything else is wrong.
Barbie reveals new body shapes and skin tones
Matell is literally changing the face of Barbie for the first time since the doll's 1959 debut.
10 things we learned in January
From outrunning a T-Rex to Donald Trump's playlist.
JEFFERSON: Trust In Me
You don’t trust me. In fact, I don’t think you don’t trust anyone.
The future of wellness
Stool banking, sound healing and healthonism. This piece is by Lucie Greene, Worldwide Director of JWT's Innovation Group.
All my best posts are the posts I haven't written
Sometimes I'll get a great idea for a post while out walking or showering...
The future of technology
In 2014, we saw tech giants beginning to tackle “cures” for aging. This year, Silicon Valley’s latest grand utopian ambition...
Enough 2016 predictions. What will the world look like in 2032?
Every year around this time, you’re bludgeoned with blogs predicting what the year ahead will bring.
Quaker brand experience treats commuters in Belgium
With so many brands now embracing experiential marketing, consumers are becoming...
As John Lewis expands, I’m asking: does motivation matter?
John Lewis Opticians have just launched. How will they do?
The client and the customer
This is a choice, a huge one in the life of the freelancer, the entrepreneur or anyone who seeks to engage with the marketplace.
Coke "one brand" strategy: simpler and with more sausage
Coca-Cola announced that for the first time in the brand's history all Coke's key variants will be united in one global creative campaign.
Why we think and behave differently as we age
Grumpy old men, golden agers, healthy agers, wise elders, senior moments – these are just some of the labels...
Bias in the Spotlight: power of now/present bias
People tend to focus on today rather than think about what tomorrow might bring. We discount the future in favour of today.
From 'Open Happiness' to 'Taste the Feeling'
Big advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall have left Coke's marketing...
The culture factor series: IV. Working around the world
Work settings in adverts are often portrayed as large open spaces, which makes it very difficult to identify any specific country...
Join the meeting revolution – hit ‘Tentative’
When you receive your next meeting invitation on Outlook, try something different.
JEFFERSON: A little less conversation, a little more action
There is no value in values. Well, that’s not quite true. What I mean is that there is no value in writing down your corporate values.
Why we should all be afraid of “hard work”
As a planner I am confronted daily by quite a lot of nonsense (I’m guilty of using quite a lot myself, obv).