Innovation remains high on the agenda for most companies in their quest for growth, and creativity is undoubtedly one of the core skills required.

Do we buy all the tenets of behavioural economics? Are we convinced by these counter-intuitive insights and theories, where people

From Barnardo's to Paddy Power, a wide range of brands' ads have attracted complaints...

Over the last twenty years, innovation has been in the grip of what we might call ‘methodologism’ – the belief

There’s one fact of life that all of us can whole-heartedly agree on: chocolate is a wonderful thing.

Canny negotiators know that people respond to anchors.

In December I attended a magnificent performance of Ruggero Leoncavello’s Pagliacci at the Royal Opera House.

If you have ever spent any time in a hotel laundry, you will know it is not an exciting environment, in the conventional sense of the word.

This article is the second of a two-part series in which we explore some of the latest insights around cognitive ageing.

That Albert Einstein was a clever chap, eh?

Chinese New Year is upon us. Children have had their CNY assemblies at school and the pressure was on to find the perfect outfit.

I recently got myself a new job. You might have seen it in Campaign. My mum certainly did (I sent her two copies).

It doesn’t take much to persuade most people to kick back with a beer, but it certainly doesn’t hurt to make it look great too.

Yes, ‘CNY’ could mean Chinese New Year, especially in this part of the world...

How would you feel about a country where the top two ad agencies own half of the industry?

When presented with pre-set courses of action or defaults, we tend to accept what is presented. Intuitively, we often ‘go with the flow’.

As one lunar year ends and the Year of the Monkey starts, it’s a perfect time to reflect...

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.

If advertisers want to be seen as responsible, it’s time for a specific focus.

In TV hospital dramas you’ll see a patient rushed in on a stretcher while a nurse yells “Get this patient to triage”.