Sometimes I'll get a great idea for a post while out walking or showering...
All my best posts are the posts I haven't written
Think pieces
The future of technology
In 2014, we saw tech giants beginning to tackle “cures” for aging. This year, Silicon Valley’s latest grand utopian ambition...
Enough 2016 predictions. What will the world look like in 2032?
Every year around this time, you’re bludgeoned with blogs predicting what the year ahead will bring.
Quaker brand experience treats commuters in Belgium
With so many brands now embracing experiential marketing, consumers are becoming...
As John Lewis expands, I’m asking: does motivation matter?
John Lewis Opticians have just launched. How will they do?
The client and the customer
This is a choice, a huge one in the life of the freelancer, the entrepreneur or anyone who seeks to engage with the marketplace.
Coke "one brand" strategy: simpler and with more sausage
Coca-Cola announced that for the first time in the brand's history all Coke's key variants will be united in one global creative campaign.
Why we think and behave differently as we age
Grumpy old men, golden agers, healthy agers, wise elders, senior moments – these are just some of the labels...
Bias in the Spotlight: power of now/present bias
People tend to focus on today rather than think about what tomorrow might bring. We discount the future in favour of today.
From 'Open Happiness' to 'Taste the Feeling'
Big advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall have left Coke's marketing...
The culture factor series: IV. Working around the world
Work settings in adverts are often portrayed as large open spaces, which makes it very difficult to identify any specific country...
Join the meeting revolution – hit ‘Tentative’
When you receive your next meeting invitation on Outlook, try something different.
JEFFERSON: A little less conversation, a little more action
There is no value in values. Well, that’s not quite true. What I mean is that there is no value in writing down your corporate values.
Why we should all be afraid of “hard work”
As a planner I am confronted daily by quite a lot of nonsense (I’m guilty of using quite a lot myself, obv).
Marketing Leaders Programme: Asia
A development experience in Singapore for high potential marketers preparing for leadership roles.
Icons of design, design of icons
2015 was a big year for the emoji. Facebook launched a new series with ethnically diverse skin tones.
Letter from Germany: the era of Projektgeschäft (project work)
Things used to be so much easier than they are today. That’s not just true of life generally...
How to teach science
Start with the method. Unlike just about everything else we teach, science is not based on human culture or history.
adidas responds to homophobes on Instagram
On Valentine’s Day, Adidas posted a photo of a same-sex female couple’s legs and feet sporting a pair of matching shoes on its Instagram.
If you don’t know me by now...
‘Do you have the senior discount coupons, honey?’ bellowed the sweet old man as he settled down into the gondala
JEFFERSON: It's a new dawn, it's a new day
2016? It's about hiring a different type of person. It's about people who can not just outperform the grey, anodyne...