Think pieces

Work-life balance. Or muffins vs. cakes.

You have two muffins. Lucky you.

In your left hand, your ‘work’ muffin. In your right, the ‘life’ muffin.

Traditional

Start with a moonshot

'Inspirational speech' is like 'viral video' - a great conversational soundbite, but devilishly hard to do.

How does your salary compare?

This year, Propel have teamed up with The Drum to bring you the 7th edition of their Digital Salary & Industry Insights report.

Bias in the Spotlight: Identifiable Victim Effect

We are more likely to respond and give support towards relieving the plight of a single, identifiable victim...

Full stack strat, cultural pendula and fachidiots

I wrote a piece for The Guardian about the fragmentation of strategy problem I explored in my book.

Top ten charity campaigns of 2015

Well done to all those charities who have run bold campaigns in 2015. Not an easy year for the sector with many mergers still on the table.

New Year More You

This phrase has irritated me for years. It started when I was a copywriter and particularly sensitive to insensitive, highly unoriginal messaging.

A brief pause to consider our energies

We are enjoying a brief pause here in Singapore as we come down from the whirlwind pace of delivering a critical project.

100 things we learned in 2015

From the world's favourite colour to hiraeth - the Welsh word that means a sad longing for your homeland.

‘Still Learning’:

goya

I recently attended the splendid exhibition of Goya portraits at The National Gallery in London...

Why working with Advance was important to Hayley Spurling

We caught up with Hayley Spurling, Group Client & Brand Director at Brand Learning, to hear how her Marketing for Good experience...

What are you competing on?

It's pretty easy to figure out what you're competing for—attention, a new gig, a promotion, a sale...
 

'Tis the season for bad puns and terrible wordplay

“You’ll go crackers for our deals”, “Jingle all the way to the bargains”.

The hidden potential in secondary media

The Loi Evin is a law passed in France in the mid-1980s, restricting the nature and channels of alcohol advertising.

Experiential Christmas window shines light on big issue

The season of goodwill is upon us. It’s a time for festive cheer, for being thankful...

Welcome to the brand room

As media channels proliferate, it’s harder than ever for marketers to determine how best to deliver branding messages along the path to purchase.

Why pride earns more than gratitude

So I’m on holiday this summer in Nantucket, an island between Boston and New York...

Aggregating fame, feeling and fluency out of doors

If you live in New York, have ever visited New York, or simply watched the ball drop on New Year’s Eve on television...

Too many hedgehogs and not enough foxes is bad for companies

Although a quarterly journal will inevitably miss the breaking news and thankfully doesn't have to acknowledge...

JEFFERSON: Not afraid

There are cowards everywhere, of course. In every industry.

Second and proud of that

First mover advantage GOOD, me-too BAD! Sound familiar? Sound right? Unfortunately, it is often wrong.