Think pieces

It’s CNY! Five resolutions for media to keep in 2016

Yes, ‘CNY’ could mean Chinese New Year, especially in this part of the world...

Letter from Japan: The oddity of the Japanese advertising industry

How would you feel about a country where the top two ad agencies own half of the industry?

Bias in the Spotlight: Default Bias

When presented with pre-set courses of action or defaults, we tend to accept what is presented. Intuitively, we often ‘go with the flow’.

Agility is key in the Year of the Monkey

As one lunar year ends and the Year of the Monkey starts, it’s a perfect time to reflect...

Brand Learning Growth Drivers study

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.

Britvic's marketing boss: let's get real on childhood obesity

If advertisers want to be seen as responsible, it’s time for a specific focus.

Triage Thinking

In TV hospital dramas you’ll see a patient rushed in on a stretcher while a nurse yells “Get this patient to triage”.

Star Wars sends Disney’s brand into hyperdrive

Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test.

Is 2016 the year the word ‘digital’ is finally consigned to history?

Just as technology has become an integral part of consumers’ lives so ‘digital’ – once thought of as a highly specialised advertising field.

And the answer is a definite maybe

There is no one right answer. In school we are all taught there are right and wrong answers. 2+2 = 4 (not 5, not 4.5); 4 is right, anything else is wrong.

Barbie reveals new body shapes and skin tones

Matell is literally changing the face of Barbie for the first time since the doll's 1959 debut.

10 things we learned in January

From outrunning a T-Rex to Donald Trump's playlist.

JEFFERSON: Trust In Me

You don’t trust me. In fact, I don’t think you don’t trust anyone.

The future of wellness

voga

Stool banking, sound healing and healthonism. This piece is by Lucie Greene, Worldwide Director of JWT's Innovation Group.

All my best posts are the posts I haven't written

Sometimes I'll get a great idea for a post while out walking or showering...

The future of technology

In 2014, we saw tech giants beginning to tackle “cures” for aging. This year, Silicon Valley’s latest grand utopian ambition...

Enough 2016 predictions. What will the world look like in 2032?

Every year around this time, you’re bludgeoned with blogs predicting what the year ahead will bring.

Quaker brand experience treats commuters in Belgium

With so many brands now embracing experiential marketing, consumers are becoming...

As John Lewis expands, I’m asking: does motivation matter?

John Lewis Opticians have just launched. How will they do?

The client and the customer

This is a choice, a huge one in the life of the freelancer, the entrepreneur or anyone who seeks to engage with the marketplace.

Coke "one brand" strategy: simpler and with more sausage

Coca-Cola announced that for the first time in the brand's history all Coke's key variants will be united in one global creative campaign.