Yes, ‘CNY’ could mean Chinese New Year, especially in this part of the world...
Think pieces
How would you feel about a country where the top two ad agencies own half of the industry?
When presented with pre-set courses of action or defaults, we tend to accept what is presented. Intuitively, we often ‘go with the flow’.
As one lunar year ends and the Year of the Monkey starts, it’s a perfect time to reflect...
Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.
If advertisers want to be seen as responsible, it’s time for a specific focus.
In TV hospital dramas you’ll see a patient rushed in on a stretcher while a nurse yells “Get this patient to triage”.
Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test.
Just as technology has become an integral part of consumers’ lives so ‘digital’ – once thought of as a highly specialised advertising field.
There is no one right answer. In school we are all taught there are right and wrong answers. 2+2 = 4 (not 5, not 4.5); 4 is right, anything else is wrong.
Matell is literally changing the face of Barbie for the first time since the doll's 1959 debut.
Stool banking, sound healing and healthonism. This piece is by Lucie Greene, Worldwide Director of JWT's Innovation Group.
Sometimes I'll get a great idea for a post while out walking or showering...
In 2014, we saw tech giants beginning to tackle “cures” for aging. This year, Silicon Valley’s latest grand utopian ambition...
Every year around this time, you’re bludgeoned with blogs predicting what the year ahead will bring.
With so many brands now embracing experiential marketing, consumers are becoming...
John Lewis Opticians have just launched. How will they do?
This is a choice, a huge one in the life of the freelancer, the entrepreneur or anyone who seeks to engage with the marketplace.