We Are Social's global consultant, Simon Kemp explores the impact of machine learning on the marketing industry.
Think pieces
I just read an interview with Lucy Bronze, one of the England women’s football team.
What I really like is
In online gaming, a whale is someone who plays far more than the typical player. It's not unusual for 2%
I recently passed a long queue of kids outside the Supreme shop in Soho. I was at once disdainful of
Modern marketing leaders are refocusing their energy on sales and commerciality...
Bravery takes on a new meaning when fighting against environmental, social and human rights wrongs.
I’m still inspired by the
When someone mentions the words ‘celebrity endorsement’, it doesn’t take long to summon images of Jean-Claude Van Damme or
Embracing diversity in the work place matters and it is becoming of increasing importance to an organisation’s success and ability
Drink enough water and you will cease to be thirsty.
And yet, a doubting person can be drowning in facts, but
It seems everyone in advertising is desperate to call themselves a storyteller.
They write articles about storytelling, they give lectures
We want what we want now. And we're used to getting it.
Giles Lury talks us through what inspired him in August, from the British Biscuit to moral dilemmas.
1. Emailing is still the most common internet activity in Britain.
2. In the 1990s all teachers in North Korea
During such a fragmented time in the industry I imagine clients must find it difficult to know who to trust
Following UK's ban on sexist advertisements, Meera Jane Navaratnam argues that it is time for the country's industry to address its own failings
We are Uber's children--we've been trained to have everything on our terms
In today’s competitive global business landscape, it is important for companies to hire and retain the right people in order
Air France have flown the obsession with ‘millennials’ to new heights by creating a whole new brand for them called