Think pieces

Licked. Not Stuck.

Now you can send your letter to Hermione with David Bowie’s image on the envelope.

Who wants to be a millennial? Me.

mill

Perhaps I’ve got a bad case of confirmation bias, but recently I’ve noticed ‘the problem with millennials’ coming up more frequently in conversation.

It isn’t magic: what Harry Potter can teach marketers

The Philosopher’s Stone hit the shelves in 1997.

How I beat the impostor syndrome

I'lll say it first. I used to have it all the time.

Do you sincerely want to make millions of pounds?

I am very conscious that the advice and tips I regularly offer might have helped you in some way (at

Pop culture for peace

This recent article from Fast Company caught our eye, as it detailed how The Flash Drives For Freedom project secretly sends cultural content across the border of North Korea

Print is dead. Long live print.

kim

In an artisanal independent coffee shop down the road (stay with me, it gets more interesting I promise)...

Creating YouTube ads in Hong Kong with the 'skip' button in mind

Marketers are living in a time of innovation and paradox...

Hong Kong's Foodpanda

panda

Tucked away in a modest, but incredibly busy office in the Western district of Sheung Wan...

Paper Boat: a brand that was born distinctive

Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog...

Inspired by Indian brands...

Whilst multi-faceted Tata still leads the way, HDFC has risen from 6th place in 2014, to rank 4th with a 15%

Why is Singapore’s workforce so unhappy?

Singapore recently emerged at the bottom of a survey on the happiness of workforces around the region...

10 dudes shaping Middle East's marketing comms landscape

Those that have had the privilege to do business in the Middle East...

Biore creates own digital influencer to come across as relatable and authentic

In a bid to promote its Biore Cotton Sheets product, Biore, together with Hakuhodo

The best pranks from Hong Kong brands

Perhaps we should rename April fools’ day “spoof products launch day”, considering the impressive number of fake products

Private labels can be more powerful and profitable than classic brands

When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s

Why outsiders will help you breakthrough to the best competitive edge

Fun fact: I transferred between nine different schools in my thirteen years of schooling.

It almost did my head in

For brands, the tide is turning -The cultural current is shifting.

The first wave I caught was in the sunset surf of Cornwall. Countless rollers methodically crashed along smooth rocks, and

The copywriting process

Client briefs In-House Copywriter

  1.  Receives Brief
  2.  Reads Brief

Everyone and no one is a copywriter

I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a week. I’ve said it. You’ve

Letter from Hamburg: About being perfect

It’s not easy to be perfect. Try telling that to the Germans though!