Did you know that fashion and beauty content on YouTube spikes during Ramadan?
Creator Spotlight: Meet Njoud Al Shammari
Think pieces
The Upper-Mid Tail: where offline retail can fight e-commerce.
One of the stories of the last two decades has been Amazon.com’s relentless roll-out across the world, leaving delighted customers
Global CEOs and ECDs should all be based in Asia, not the West
When I arrived in Singapore to lead MullenLowe Profero from Asia Pacific four years ago, there was with a huge
Mark Ritson: Can AB InBev avoid killing its craft beer brands?
One of the great transformational experiences of my lifetime has been drinking beer in American bars. As a man who
When disaster strikes
As people, while we often strive for it, we can never be perfect all the time.
Fellow Cilla Snowball receives damehood
Snowball has been with the agency for more than 25 years and is one of the leading promoters of gender
Cannes predictions: what will women who don't work in advertising make of this year’s Cannes winners?
It's the time of year where everyone's making their Cannes predictions.
POWER TO THE PEOPLE
It’s a week later. The dust has settled and it’s a good time to think about what happened in the election.
Young Marketing Leader of the Year 2017: Bo Jakubenko
Breaking the conventions of a category is no mean feat in any industry
Marketing Leader of the Year 2017: Just Eat's Barnaby Dawe
Just Eat’s Barnaby Dawe has been at the vanguard of a home eating revolution
Six lessons from the election
The Marketing Society Global Ambassador, Hugh Burkitt, offers his thoughts on the recent election result, and how Theresa May failed
Out of touch
The digital revolution continues to have a profound impact, shaking the foundations of brands to the core. When it comes
Sign language on Oxford Street
Imagine you had to sell something on Oxford Street in the rush hour.
But here’s the catch: you could only
Nile Rodgers and The Guitar That Wouldn’t Play: Is Your Team Out of Tune?
Nile Rodgers is one of those people you’d just like to thank: for Chic and Sister Sledge;
What does your package say about you?
Packaging is the always-on media channel of supermarket brands, a powerful signal of a brand’s honest intentions. But that message
A challenger brand's guide to choosing the right agency
We have a guest post this week from Lisa Desforges at B&B studio, a London based agency with an
With the sound off or on?
If you watch a well-directed film with the sound turned off...
'Sort by price' is lazy
Sort by price is the dominant way that shopping online now happens. The cheapest airline ticket or widget or freelancer
Is challenger strategy just best practice now?
The Agora in Ancient Athens was the Parliament of its day, where the most influential figures made the case for
‘Men, not particularly women, have supported me throughout my career’
The former marketer is referring to so-called ‘queen bee’ syndrome
Note from the CEO: June 2017
In April we ran an extraordinary event in London that felt like a step change for our industry.