In the world of advertising, it’s a generally accepted truth that diversity is, on a whole, lacking.

Taking a stand

As part of a new content series, we're asking members what's inspired them this month. For August, Creative Culture gave us theirs.

History teaches us that language has never been a static entity.

‘Consumer Insights are Dead’, according to a provocatively titled article on Linked In by Jim White.

In fact, Jim is

Experiential marketing is on the rise with many marketers shifting towards experience-led activity to engage consumers beyond traditional methods.

According

Each year our team at The Marketing Society Scotland compile an annual review of their best bits. Below we have

This month Pimp My Cause is featuring Growing Better, a social enterprise dedicated to creating better mental health through growing edible produce.

The advertising industry has always structured itself around media. As new media emerged, new skills developed in order to service

Branded video content has become one of the staples of digital marketing through social media. Users are able to engage

It may seem like semantics, but in every different kind of business today, creating – or recreating – a category is the most effective winning strategy.

CMOs in the Asia Pacific region that succeed understand the takeoff points that make or break categories

Simon Cowell (reality TV judge), Eddie Jones (England’s rugby coach), George Anders (author and business journalist) all have something in

There is no escaping it. Surveying the marketing press over the past year it has become clear

Your campaign produced great results and you’re ready to take the plunge into a new market, but the copy needs

There was a time when health & wellness used to be mean the opposite of partying & fun. Good vs

Now you can send your letter to Hermione with David Bowie’s image on the envelope.

Perhaps I’ve got a bad case of confirmation bias, but recently I’ve noticed ‘the problem with millennials’ coming up more frequently in conversation.

The Philosopher’s Stone hit the shelves in 1997.

I'lll say it first. I used to have it all the time.

I am very conscious that the advice and tips I regularly offer might have helped you in some way (at

This recent article from Fast Company caught our eye, as it detailed how The Flash Drives For Freedom project secretly sends cultural content across the border of North Korea