Think pieces

The new Muslim consumer landscape

Worldwide, the Muslim population is one of the fastest-growing demographic groups.

According to new analysis from the Pew Research Center

The Academy Des Advertising

In 1863, the superstars of French painting were: Adolph Bouguereau, Paul Delariche, Alexander Cabanel, Jean-Louise-Ernest Meissonier, and Lawrence Alma-Tadema.
They

LinkedIn stretch to grow their core

Whilst using Linked In today a new feature caught my eye and got me thinking about how smart the company’s

What Black millennials on YouTube want from advertisers

Black millennials—a highly engaged demographic on YouTube—want to see more inclusive advertising. This Black History Month, we asked five of

Why brands need to stand up for what matters

Provoking important discussions is one way brands can make emotional connections with consumers.

Meeting Expectations

Scenario 1: The Room Booking

1. Four out of five Attendees arrive at Meeting Room that was booked two weeks

The humanity of the CMO

If I had to strip marketing down to one thing, and one thing alone, I would say it was all

Habit formation - An Inside Out Understanding

Understanding habits - the formation and maintenance of actions...

We are making a long story short, and that's a problem

Here's the main idea of what I'm about to tell you: a series of marketing campaigns that produce short-term results

Sir Paul Judge, our much admired Fellow, dies

We’re very sad to learn of the passing of one of our most distinguished Fellows Sir Paul Judge who died

Leah Davis: leader of year?

A sneak peak at who's in the running to be Marketing Leader of The Year 2017 - we interview Leah

Why has Sweden become Europe’s hotbed of innovation?

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Millions of hearts around the world beat with the help of a pacemaker. Candles are lit with the help of

Letter from London: the freelance voice

Dear marketing and advertising agencies,

As planners, we should be better ancestors

I’m not sure how many planners think about leading a department when they’re in the early stages of their career

How to fit a farm into a warehouse

In the most unlikely and unnatural setting you can imagine (a warehouse on an industrial estate in Beckton)...

LA copywriter creating 100 days of feminist big brand ads

As the conversation around women’s rights takes center stage under the current administration...

Marketing gurus and CMOs are hiding in ‘the future’

The great thing about talking about the future is that you don't have to know anything, writes Bob Hoffman.

Cannes Lions 2017: Are you attending?

Over seven days in June each year the whole creative industry - around 11,000 members - come together to learn

A Woman's Place in 2017? On the Cannes Lions Jury

For the first time in Cannes we are approaching a true gender balance with 43% of jurors being female, double

What relationship is right for your brand?

The idea of a brand having a relationship with consumers is one thing that differentiates it from a mere product

Women's Equality Party highlights truths affecting gender equality

Now’s visually arresting outdoor campaign for the Women’s Equality Party has won over...