Following UK's ban on sexist advertisements, Meera Jane Navaratnam argues that it is time for the country's industry to address its own failings
It’s time to put an end to Singapore’s sexist and cringeworthy ads
Think pieces
We are all now 'Uber's Children.' Here's what to expect next.
We are Uber's children--we've been trained to have everything on our terms
Ten ways to become a great mentor
In today’s competitive global business landscape, it is important for companies to hire and retain the right people in order
Is Joon a joke? Air France take obsession with millennials to new heights
Air France have flown the obsession with ‘millennials’ to new heights by creating a whole new brand for them called
How BE is nudging us to be a more giving society
The UK is a generous nation. According to the Charities Aid Foundation.
The negotiations process
Based on real events. Really.
Scenario 1: The money monster
- Huge global brand Marketing Team agree they need Copywriting training
Take a walk
Go on, do it. Go for a walk.
Not right now, you’re reading this but after you read this, take
Behavioural science in politics
Another year, another electoral shock. Back in February, we at System1 Research asked 2000 people
The culture factor series: III. Celebrity endorsement
Celebrity endorsement is no hidden treasure in the marketers’ toolbox; it has been practiced since the 18th century.
Why driverless showers are key to the housing crisis
Although it is commonly assumed that faster-than-sound passenger travel died with the Concorde, this isn’t quite true: it overlooks the
If not now, when?
Care a little more.
Show up.
Embrace possibility.
Tell the truth.
Dive deeper.
Seek the truth behind the story.
Ask
What can dancing horses teach us about management?
I was in Vienna recently and attended a performance by the Spanish Riding School.
The product and the pendulum
When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product
Is this the end for brand purpose?
Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message.
Is
Inspired by Spanish innovation...
Spain is a land of diverse cultures that drives incredible creativity.
The creative diplomat: should we always tell it like it is?
‘A diplomat who says ‘yes’ means ‘maybe,’ a diplomat who says ‘maybe’ means ‘no,' and a diplomat who says ‘no’ is no diplomat.’
How to make a sign
There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world:
TERMINAL
Toward dumber
If you want to reach more people, if you're measuring audience size, then the mantra of the last twenty years
How BE helps us to live healthier lifestyles
We generally have good intentions to do some or all of the things that we know are good for us - but frequently procrastinate
What’s the best idea you never had?
2017 is my year of the idea. Having researched and written endlessly and passionately about decision making and meetings for
Letter from South Korea: the history of 'Chaebols'
What comes to your mind when you think of “Korea”? The Korean War, Samsung, Psy’s “Gangnam Style”, Korean television dramas