1. Emailing is still the most common internet activity in Britain.

2. In the 1990s all teachers in North Korea

During such a fragmented time in the industry I imagine clients must find it difficult to know who to trust

Following UK's ban on sexist advertisements, Meera Jane Navaratnam argues that it is time for the country's industry to address its own failings

We are Uber's children--we've been trained to have everything on our terms

In today’s competitive global business landscape, it is important for companies to hire and retain the right people in order

Air France have flown the obsession with ‘millennials’ to new heights by creating a whole new brand for them called

Based on real events. Really.

Scenario 1: The money monster

1. Huge global brand Marketing Team agree they need Copywriting training

Go on, do it. Go for a walk.

Not right now, you’re reading this but after you read this, take

Another year, another electoral shock. Back in February, we at System1 Research asked 2000 people

Celebrity endorsement is no hidden treasure in the marketers’ toolbox; it has been practiced since the 18th century.

Although it is commonly assumed that faster-than-sound passenger travel died with the Concorde, this isn’t quite true: it overlooks the

I was in Vienna recently and attended a performance by the Spanish Riding School.

When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product

Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message.

Is

Spain is a land of diverse cultures that drives incredible creativity.

‘A diplomat who says ‘yes’ means ‘maybe,’ a diplomat who says ‘maybe’ means ‘no,' and a diplomat who says ‘no’ is no diplomat.’

There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world:

TERMINAL

If you want to reach more people, if you're measuring audience size, then the mantra of the last twenty years