Think pieces

The John Lewis Partnership gets a bonus from marketing

The sight of John Lewis staff jumping into the air on hearing that they are to receive a bonus of

The value of social networks IS a stock market bubble

That’s its current value on the New York Stock Exchange, according to last Friday’s FT. LinkedIn shares are trading at

Hugh Burkitt on how marketing can represent itself better to the City

Following the Fellows Dinner with Nicola Horlick, CEO, Bramdean Asset Management our chief executive shares his first thoughts on how

Come off broadcast, go on receive

A few years back the MoD ordered a new radio system.
The radios would be used by ships, helicopters, planes

Truly Creative Marketing

We remember Steve Jobs as inventing the iPod.
And nowadays the name iPod has become the generic for the entire

The Top 10 Considerations for mobile marketing

First a caveat, the following are not definitive golden rules but some sensible pointers, and for the record, they were

Judie Lannon, Annual Conference report – Vernon Hill

With the launch of Metro Bank – the first new retail bank in the UK for over 100 years –

Judie Lannon, Annual Conference report – Steve Radcliffe

Finally, Steve Radcliffe, a leadership coach and Marketing Society advocate, summed up the day by describing his simple model of

Annual Conference report – Sir Matthew Pinsent

Chaired by Steve Miron, Global Radio ceo, this year’s Conference showcased a first rate collection of leaders from sport, business

Judie Lannon, Annual Conference report – J Walker Smith

In his presentation, Smith developed an often overlooked aspect of the popular view of leadership: leaders don’t exist without followers

Judie Lannon, Annual Conference report – Martha Lane Fox

Another driven entrepreneur, Lane Fox emphasised the importance of partnership in good leadership, pointing out that she collaborated closely with

Judie Lannon, Annual Conference report – Mark Price

Another recession success story against the odds, Waitrose is a sterling example of the partnership model that continues to drive

Judie Lannon, Annual Conference report – RB’s Camillo Pane

Reckitt Benckiser, which specialises in cleaning goods brands, has been a global success story of recent years; in his presentation

Judie Lannon, Annual Conference report – General Sir Mike Jackson

In conversation with Nick Ferrari, Sir Mike offered a sobering concept of leadership.

Unlike leaders in the business world –

Judie Lannon, Annual Conference report – Dennis Turner

Back by popular demand from last year’s Conference, Turner ran through the familiar story of the dire state of the

Why Marketing is Good for Society

About a year ago, Winston Fletcher hatched an idea which has finally come to fruition in the current issue of

Why all consumer decisions are rational

Many years ago I did a research project for Rolex interviewing men in a number of European countries.  In England

A brand creates myths while at the same time telling the truth

 I can’t claim credit for that excellent paradox - I think Tim Ambler gets the credit – but it is

Growing up digitally: change drivers in marketing

'We have been talking about change for at least 10 years now, but my belief is that in the last

Notes from the 2011 Conference: The Day of Global Leaders

Chaired by Nick Higham, BBC news correspondent, this year’s conference covered a wide range of global leadership themes delivered by

Is Murdoch’s political power just a myth?

I’ve always liked the parable of the Wizard of Oz.  Fans of that fabulous film will recall the climactic moment