It may look as though I have a fixation about Facebook and I have to admit I probably do. But
Think pieces
Several months ago I heard man called Douglas Rushkoff (originator of the terms, digital native and digital immigrant) speaking at
Reading an article recently about those plucky inventors who built computers or printers in their garages and went on to
Recently two blogs caught my eye, ‘Why I returned my iPad’ and ‘How to break your email addiction’, both of
Here’s a startling statistic: according to Bloomberg, women run just 3% of UK hedge funds but produce 55% better returns than
Several years ago I was looking for a particularly powerful desk lamp for my rather badly lit office. You’d think
Last year my handbag was stolen by a very professional thief who instantly ferreted out my clumsily disguised PIN number
The most widely acknowledged source of stress-in-modern-life index typically puts death of a spouse or close relative/friend first, followed by
One of the requirements for good forecasting is to be fairly old. In fact the older the better when it
If PR companies aren’t overwhelmed with business now they are missing a trick. The BP spill has been well covered
Judie Lannon, editor of Market Leader, The Marketing Society’s quarterly journal delves into the history of our magazine and argues
The chirpy ‘have a good day’ US approach to service is regularly praised – not just in comparison to a
A conversation at a Marketing Society dinner, in which Mike Cass expressed concern that in many companies ‘marketing’ was becoming
I am sure by now you have all seen “that ad” – the Facebook Ad of course, the one done
Years ago in America, Listerine had an antiseptic liquid they needed to find a use for.
So they invented bad
Faris Yakob is the chief innovation officer, MDC Partner, holding company of ad agencies including Crispin Porter + Bogusky and
Paul Berney, CMO of Mobile Marketing Association, argues that Digital Natives are not as young as we might think. He
In this month’s blog Faris Yakob, chief innovation officer at MDC Partners, takes a look at the decade of digital
Rory Sutherland tells a story illustrating how creative Choice Architecture can be.
A European car manufacturer was trying to shift
Salman Khan was a hedge fund manager from Boston.
He had three degrees, and an MBA from Harvard.
So this