Think pieces

When positioning is positioning

Went into the Co-op Supermarket in Ludlow on Friday. We needed lemons.

The fruit and veg were where the fruit

What advertisers can learn from the top personal brands

week in venn say media

When you brand yourself properly, the competition becomes irrelevant. Dan Schawbel, Millenial Branding

We can all learn a lot from

Now is a good time

Magners

As part of our partnership with haystackonline, each week we showcase penetrating marketing campaigns.

This week, sit back, have

Bad habits to ditch in 2013

After the excesses of Christmas, the traditional January purge kicks off in earnest. Nicola Kemp picks 13 common bad habits

Fun connections with RFID

buddy cup budweiser

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.

This week he

UNICEF: Increasing credibility in sport

UNICEF, the world's leading children and child's rights organisation, has a rich history of transforming children's lives through sport. This

Publishing is a privilege

tom fishburne marketoonist

Nowadays any brand can become a publisher. But that doesn't mean that there will be a captive audience. We sometimes

Confessions: what happens in vegas...

Candy Chang - confessions

Confessions is a public art project by Candy Chang that invites people to anonymously share their confessions and see the

Durex fundawear provides excitement for long-distance lovers

durex fundawear

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas. 

This week he

The architecture of choice

How small changes in this architecture can radically impact our decisions

Throughout our day, we might like to think that

Putting mobile front and centre of customer engagement

Littlewoods

As part of our partnership with haystackonline, each week we showcase penetrating marketing campaigns.

The UK’s economy has shown

Are you man, machine or marvel?

say media - week in venn

I'm Tony Stark. I build neat stuff. I got a great girl. And occasionally save the world. So why can't

Let me entertain you

The death of the 30-second TV ad was recently declared (again), this time by an advertising guru, Trevor Beattie.

Yes

Why marketing riches are in the niches

tom fishburne marketoonist

In marketing, one size does not fit all. One size fits none. Many brands try to be all things to

An experiential call to action in 6 seconds

An experiential call to action in 6 seconds

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

This week he

Myth of the leader

Can marissa mayer save yahoo?


Can Marissa Mayer save Yahoo?

If she does she’ll be hailed as a great leader, in demand to turn around

Interview with John Sharkey, CEO of the SECC

We interviewed John Sharkey, our speaker at the May Albion Dinner, and here's what he had to say:

What does

Change4Life - 'Be food smart' ad break takeover

Change 4 Life

As part of our partnership with haystackonline, each week we showcase penetrating marketing campaigns.

In England, it is now

Using storytelling to ignite word-of-mouth marketing

week in venn

'Storytelling is by far the most underrated skill when it comes to business.'
Gary Vaynerchuk, master marketer and entrepreneur

Are brands too bland?

Sometimes you have to date an article precisely. This one is being written after the Manchester derby (unfortunate result, but

Dinner in London with Lord Seb Coe

Lord Seb Coe

The Marketing Society is good at lots of things, and getting the very best speakers is one of them. On