Went into the Co-op Supermarket in Ludlow on Friday. We needed lemons.
The fruit and veg were where the fruit and veg always are. And so was something else.
Bear Snacks are, in effect, the innocent of snacks (this was more or less their initial DNA; we’re hoping to get Gareth, one of the founders, on film at some point).
And this very simple piece of in-store siting elegantly delivers salience, a communication of product naturalness and a sense of a brand with a playful imagination - all without any competitive communication around it, and within an arm’s length of your shopping basket.
Try doing that in a poster.
Read more from Adam Morgan in our Clubhouse.