'When your audience can see themselves in your story, the need to persuade disappears.' Michael Margolis, CEO, Get Storied

Binge

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas that get people

I’ve recently been pontificating about Branded Content so let’s take a look at some of my real world experience.

In

It’s been a good few weeks. I really enjoyed the Marketing Academy Gala Party at the Emirates Stadium watching the

As part of our partnership with haystackonline, each week we showcase new marketing campaigns.

Protein shakes have their work

1. Google is changing people's behaviour by Crawford Hollingworth.
2. Could allowing consumers access to their data backfire on brands

“I would not give a fig for the simplicity this side of complexity, but I would give my life for

Back at the turn of the Millennium the venerable Jeremy Bullmore delivered a lecture to the British Brands Group entitled

We're not always very disciplined when it comes to taking medication; whether it’s to cure an illness, prevent one from

Elen Lewis, Editor of The Marketing Society curates 10 interesting facts from May.

1. Male CEOs with the deepest voices earned

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

This week he

'If you don’t like what’s being said, change the conversation.' Don Draper, Mad Men

I’ve spent the past several

As part of our partnership with haystackonline, each week we showcase new marketing campaigns.

If you thought the 2012

For the world to be interesting, you have to be manipulating it all the time.
Brian Eno

We've all heard

This month’s blog has something of a Germanic feel. I have recently returned from a first visit to Vienna where

I recently spent the evening in the stylish embrace of London’s Victorian arches drinking the nectar of the gods and

We tend to think of brands as making statements or promises. But it is more stimulating to think of brands

You try to frighten me. Admit so, sir. This is some new form of torture.
Alex in Stanley Kubrick's A

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for innovative marketing ideas.

This week he

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly hunt for great marketing ideas.

This week’s campaign

Picture this: you’re moderating a focus group and you ask a question that’s very important to your client, in fact