Think pieces

BE turns debt repayment on its head

As the high spending Christmas season approaches I thought I would be the early Scrooge and talk about debt and

Can partnerships help brands build purpose?

Jo Kenrick, Chair and Marketing Director of Homebase, kicked us off with her view that a purpose is about identifying

Being at home as a leader

October saw the final session in this year’s Marketing Leaders Programme, the leadership development scheme for high potential young

Alastair Campbell’s “5 a Day” for Happiness

Alastair Campbell

Happiness is no longer a cigar called Hamlet, so where can we find it?

At the WACL dinner last week

A giant leap for brands

Since Neil Armstrong’s immortal words in 1969 much has changed in the world.

The computers (not to mention the accelerometers)

Golden sporting memories of the Summer

London 2012 Olympics

Since the last blog the country appears to have slipped quickly back into the way we were before the golden

Winston Fletcher: Nuts to them

Winston Fletcher

I don’t like peanuts. To coin a phrase, I eschew them. I have seen no quantitative taste tests, but watching

Jayne-Anne Gadhia Interview

What’s the smartest business move you’ve ever made?

Recognising that the sole pursuit of profit is fruitless. Serve customers well

Challenger Project: Don’t leave Liking to Facebook

Facebook like, Adam Morgan

I think it was Stephen Hawking who observed that the opposite of knowledge is not ignorance, but the illusion of

2012: British Heart Foundation, Content Marketing Winner - Case Study

THE ANGINA MONOLOGUES:

EXECUTIVE SUMMARY
 
The problem:
 
Victoria Wood, on-stage at the event you’re about to read about

10 Things by Elen Lewis

10 things I learnt this month by Elen Lewis

1/ Koalas bellow.

2/ Facebook hosts 4% of all photos ever taken.

3/ Victorian housewives made jam with carrots as

A day in the life of a marketer

A day in the life of a marketer
  • Commute to office – 33 minutes and 09 seconds
  • Arrive at office – 8.07am
  • First chat with colleague – 8.20am

Is time up for Google (or Apple)?

Mark Sherrington

The Roman empire, the British empire – they rise, they fall, nothing surer. And equally sure is the fact that

Nevermind the sizzle...where's the sausage by David J Taylor

Nevermind the sizzle...where's the sausage by David J Taylor

This really is a lovely little book. It can be read (as I did) on a medium haul flight and

Our Week in Scotland 10 August

Amplify - A day at the festival to shout about marketing

 

Chief executive opposition

Hugh Burkitt is joining forces with The Leith Agency’s Gerry Farrell in the Ogilvy Debate to

Our Week 10 August

Sir Martin Sorrell

 

Sorrell's secret

It’s just a few months until Sir Martin Sorrell, CEO of WPP, the world’s largest advertising and

Should my brand be following the latest trend?

Market Leader 2011

Companies, especially those in the fmcg world, have a profound interest in understanding where their consumers are heading. Cool hunters

10 things by Elen Lewis

20% of Britons say they are too busy at work to use up their holiday allowance, while 25% claim they

Technology is stuff that doesn’t work yet

fy

Early last year I was giving this talk a lot. It’s about what we mean by technology, and how it

What do advertising agencies do?

far

Outside of the industry, it is little recognized that advertising agencies do not actually make television commercials—this is outsourced to

10 things by Elen Lewis

10 things I learnt this month by Elen Lewis

1/ Male dolphins are bisexual

2/ Nearly six million cats and dogs in Britain are obese.

3/ Barack Obama knows