Many studies have demonstrated the effectiveness of TV advertising but to understand why it produces such compelling results Thinkbox has released a new paper looking at the behavioural science behind why TV produces such strong results.
In the report you’ll discover more about the five cognitive and behavioural biases that help explain why TV advertising is so effective:
- Claims made in public are more believable
- It’s costly, which signals quality
- Places ads close to other quality ads, which boosts appeal
- Reaches people in a relaxed mood, so they notice more
- Reaches people when they’re happy, boosting likeability
You’ll also find insights and tips on achieving media and creative success by understanding people’s natural motivations and actions.
The report has been written by Richard Shotton who specialises in applying behavioural science to marketing and helps brands with their challenges.
You can download the report here.
Thinkbox are Partners of The Marketing Society
Published 10 March 2025
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