Source: Pexels, Credit: Dan Cristian Paduret

Spotlight on creative: Four steps to optimising your online content

With more and more marketers scrambling to reach new audiences and develop cookieless solutions, some seem to have forgotten what’s right under their nose. Creative. 

Targeting, measurement and attribution may be important, but brands shouldn’t just focus on these. Instead, they should also fine-tune the creative strategies they already have in place. 

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