With more and more marketers scrambling to reach new audiences and develop cookieless solutions, some seem to have forgotten what’s right under their nose. Creative. 

Targeting, measurement and attribution may be important, but brands shouldn’t just focus on these. Instead, they should also fine-tune the creative strategies they already have in place. 

By paying more attention to creative, marketers can increase the chances of prospective customers remembering their ad by 40% and boost sales by 47%.

In a previous blog post, we discussed how including conversational ads and/or native ads can help boost your creative effectiveness, but let’s take a look at some additional strategies you can implement. 

1. Unleash the power of dynamic creative optimisation

With consumers seeing up to 10,000 ads a day, it’s clear that brands are vying for a customer’s attention. While putting creative best practices into action will increase the chances of your ad being remembered, it’s not a guarantee that customers will actually find it engaging. 

One key element that’s missing from this equation is creative intelligence...