The Changemakers Impact Conference | Review | Scotland

As sponsors, we had a close view of the preparations for the event, and I was excited to see how “Impact,” this year’s theme, would be threaded through the sessions. Many organisations cite impact as an important company value, but how many different ways can this really be explored?

Well, Scotland’s inaugural Changemakers Conference proved that the answer is many. It was uniquely held within the National Museum, so I walked in with a sense of reflection for ideas both past and future, setting a powerful tone for the absorbing day’s conversations.

Sophie Devonshire, CEO of the Marketing Society, began by inviting us to tell a stranger about someone who’s influenced our careers—a challenge that sparked inspiring conversations right from the start. It was a powerful reminder of how moments of personal reflection can anchor a larger dialogue on the impact we, as marketers, strive to create. What legacy are we, as marketers, creating through our work?

What struck me throughout the day was the diversity of perspectives shared by speakers from various sectors. Each session seemed to build on the last, creating a tapestry of insights into how we as marketers can be more effective, conscious, and impactful. From Fergus Mutch’s exploration of political persuasion to Jacob Wright’s compelling argument for the power of visual storytelling, every speaker brought a fresh lens to the theme of impact. The conference skillfully tied together these distinct viewpoints, offering a balanced mix of visionary ideas and grounded advice.

Networking was a standout element of the day. Between sessions, we gathered in a reception room for coffee and snacks, and these breaks quickly became moments for genuine, cross-sector connections. I found myself in conversations with people from other agencies, as well as technology and nonprofit—each adding a unique take to the themes of the day. The informal chats turned into deep discussions on how we can all drive more intentional impact, regardless of our fields. It was particularly rewarding to hear how other brands approach challenges around authenticity and sustainability, key values we uphold at Rationale.

The attention to detail in the event’s organisation showed in every element. The venue itself, with its historical and inspiring atmosphere, was the perfect backdrop for exploring ideas about legacy and influence. The transitions between sessions were smooth, allowing us to absorb and reflect without feeling rushed. Even the panel discussions, which can sometimes feel overly structured, were fluid and responsive to audience engagement. The organisers created a space where questions and interactions felt welcome and valued, adding a collaborative feel to the sessions.

One of the most compelling aspects of the conference was the tangible advice offered for brands striving to be more impactful. Speakers from the B Corp panel, including Rationale’s own Co-MDs, shared actionable insights on the journey toward certification and the real-world advantages of being part of a purpose-driven movement. Beyond the theory, they emphasised practical steps—like recording metrics and engaging employees in the process—that made the pathway to greater authenticity seem within reach. It was an inspiring moment to see brands come together not just to talk about impact but to share their methods for achieving it.

In the closing session, David McQueen’s discussion on bravery in leadership left the audience reflecting on the power of bold choices, both in marketing and in life. His candid perspective on resilience and agility in leadership was an inspiring conclusion, reminding us that creating impact often requires a willingness to push past comfort zones.

As I left the conference, I felt a renewed sense of purpose, inspired by the people I’d met, the conversations we’d had, and the collective drive to make a meaningful difference through our work. The day had a great pace, and each speaker left us with thought-provoking insight. My favourites were Kevin Lynch’s presentation on campaigns for Oatly and Inzmo which gave the room a lighthearted break to laugh and not take ourselves too seriously and Jacob Wright’s talk on Aesthetics, which was equal parts interactive and insightful.

The conference was an empowering call to action, a reminder of the potential within our industry to create lasting, positive impact. For Rationale, and for all of us who attended, it was a day well spent in pursuit of a legacy worth building. We’re proud to have sponsored and been a part of Scotland’s first Changemakers Conference.

Carol Hu, Marketing Manager at Rationale. 

Published 4 November 2024