Deon Newman, CMO & VP Marketing, IBM Watson Internet of Things went on Dubai radio station, Dubai Eye 103.8 to simplify the road to digital and the Internet of Things.
The CMO (who recently hosted a Leadership Lunch with us in Dubai) outlined the ways in which IoT is transforming the way we live, from the way we tell the time to the way we book a meeting room.
One way digitalisation is really impacting marketers is the ability to connect with the customer whether that's to find out how a product is being received online or in order to use that feedback to improve future products.
Newman says, it 'means (we) are able to see something breaking before it breaks, see how usage is happening and deliver better function and also see which things aren’t preforming well from a design stand point and can improve it in future products.'
Listen to his full interview, to find out how IoT could change the way you work:
By Orianna Rosa Royle, Digital Assistant, The Marketing Society
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