Think piece
Chinese New Year is upon us
Chinese New Year is upon us. Children have had their CNY assemblies at school and the pressure was on to find the perfect outfit.
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Beware the career lifeboat
I recently got myself a new job. You might have seen it in Campaign. My mum certainly did (I sent her two copies).
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Cheers! A round-up of some of our favourite beer branding
It doesn’t take much to persuade most people to kick back with a beer, but it certainly doesn’t hurt to make it look great too.
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It’s CNY! Five resolutions for media to keep in 2016
Yes, ‘CNY’ could mean Chinese New Year, especially in this part of the world...
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Bias in the Spotlight: Default Bias
When presented with pre-set courses of action or defaults, we tend to accept what is presented. Intuitively, we often ‘go with the flow’.
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Agility is key in the Year of the Monkey
As one lunar year ends and the Year of the Monkey starts, it’s a perfect time to reflect...
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Brand Learning Growth Drivers study
Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.
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Star Wars sends Disney’s brand into hyperdrive
Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test.
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Is 2016 the year the word ‘digital’ is finally consigned to history?
Just as technology has become an integral part of consumers’ lives so ‘digital’ – once thought of as a highly specialised advertising field.
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And the answer is a definite maybe
There is no one right answer. In school we are all taught there are right and wrong answers. 2+2 = 4 (not 5, not 4.5); 4 is right, anything else is wrong.
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