Think piece
The Power of Customer Habits
From cleaning our teeth in the morning through to the ritual of going to bed, we don't decide everything afresh each day but instead deploy repeated patterns of behaviour without thinking.
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And so to bed…
I have written before about how the best customer experiences need to include not just customer needs but a brand-led perspectiv
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Marketing 2.0 - Experience is the new black
In the past marketing was all about grabbing our attention but all that has changed.
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Could your brand pass the psychopath test?
Corporate personhood has a long-standing basis in law.
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Sprintathon: celebs and sports stars sprint to beat cancer
422 runners are heading to Little Marlow in an attempt to run the world’s fastest marathon time.
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Not hearing, but listening
My mother cupped the conch shell to my infant ear. ‘Listen, Jimmy. Listen to the sound of the sea.’ And there it was: a summer breeze blowing from afar; waves crashing onto a distant shore; sunshine, sand and sweet repose. A thing of wonder.
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Getting five star ratings in customer satisfaction? You should be worried
As you came through airport security this summer, did you pop one of those smiley faces as you scooped up your bags and swung past towards your departure gate?
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Gemma Greaves to become the new CEO
Things are changing at The Marketing Society as Hugh Burkitt, CEO for the past 13 years, has decided to step down.
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What can the Olympics teach marketing innovators?
The 1968 Summer Olympics, officially known as the Games of the XIX Olympiad, were held in Mexico City in October 1968.
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