Think piece

Chinese New Year is upon us

Chinese New Year is upon us. Children have had their CNY assemblies at school and the pressure was on to find the perfect outfit.
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Beware the career lifeboat

I recently got myself a new job. You might have seen it in Campaign. My mum certainly did (I sent her two copies).
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Cheers! A round-up of some of our favourite beer branding

It doesn’t take much to persuade most people to kick back with a beer, but it certainly doesn’t hurt to make it look great too.
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It’s CNY! Five resolutions for media to keep in 2016

Yes, ‘CNY’ could mean Chinese New Year, especially in this part of the world...
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Bias in the Spotlight: Default Bias

When presented with pre-set courses of action or defaults, we tend to accept what is presented. Intuitively, we often ‘go with the flow’.
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Agility is key in the Year of the Monkey

As one lunar year ends and the Year of the Monkey starts, it’s a perfect time to reflect...
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Brand Learning Growth Drivers study

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.
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Star Wars sends Disney’s brand into hyperdrive

Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test.
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Is 2016 the year the word ‘digital’ is finally consigned to history?

Just as technology has become an integral part of consumers’ lives so ‘digital’ – once thought of as a highly specialised advertising field.
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And the answer is a definite maybe

There is no one right answer. In school we are all taught there are right and wrong answers. 2+2 = 4 (not 5, not 4.5); 4 is right, anything else is wrong.
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