Think piece

Seven Trends from SXSW 2016

I’m just back from my first trip to SXSW and it certainly lived up to all the overwhelming, chaotic inspiring hype I’d been promised.
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Light at the End of the Funnel

I was recently invited to a C level conference which was sponsored by the who's who of the IT industry...
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#LVNStopTheKnife

London Village Network team up with OgilvyOne, School21, H&O and the behaviour change specialists at Ogilvy Change to help reduce knife crime in London.
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Mind the (talent) gap

Talk to anyone involved in digital marketing and pretty soon you’ll get onto the subject of talent, or rather the distinct lack of it.
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7 commandments of branded apps

Our smart phones have become almost an extended body part. I was once at a digital conference where 90% of the audience...
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Budget 2016: what marketers need to know

Chancellor George Osborne delivered his budget for 2016 in parliament today (16 March), a statement tempered by the fragile state of the global economy as he outlined a swathe of measures to help him balance the books.
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Marketing is not for Me

I was 16 when I created my first marketing campaign. It was for a French perfume brand called “Un Monde Nouveau” targeting teenagers.
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Mumstock 2016

The mother of all conferences is back and we're offering our members 20% off tickets.
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Pick your target

In my last blog I identified 4 factors which are critical for the success of any innovation project. This week, I’m going to look in more detail at the first of those – picking your target.
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Changing the Euro Narrative

By the end of 2014 I was getting mightily sick of the word ‘curation’. Nobody did any marketing, they just curated stuff.
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