Think piece

10 things we learned in January

From outrunning a T-Rex to Donald Trump's playlist.
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Coke "one brand" strategy: simpler and with more sausage

Coca-Cola announced that for the first time in the brand's history all Coke's key variants will be united in one global creative campaign.
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Bias in the Spotlight: power of now/present bias

People tend to focus on today rather than think about what tomorrow might bring. We discount the future in favour of today. 
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Marketing Leaders Programme: Asia

A development experience in Singapore for high potential marketers preparing for leadership roles.
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How to teach science

Start with the method. Unlike just about everything else we teach, science is not based on human culture or history.
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Work-life balance. Or muffins vs. cakes.

You have two muffins. Lucky you. In your left hand, your ‘work’ muffin. In your right, the ‘life’ muffin.
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Start with a moonshot

'Inspirational speech' is like 'viral video' - a great conversational soundbite, but devilishly hard to do.
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How does your salary compare?

This year, Propel have teamed up with The Drum to bring you the 7th edition of their Digital Salary & Industry Insights report.
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Bias in the Spotlight: Identifiable Victim Effect

We are more likely to respond and give support towards relieving the plight of a single, identifiable victim...
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New Year More You

This phrase has irritated me for years. It started when I was a copywriter and particularly sensitive to insensitive, highly unoriginal messaging.
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