Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.

Successful brands create meaning for consumers and deliver better than their competition.

We’re taking a look at where influencers are flocking to and what’s keeping consumers are engaged.

This summer will be the true test of England’s new generation of stars to see if off-field achievements can match those on the field.

The Social Element's top tips for creativity, as a leader and for your teams.

The increased role of brands in public life provides a potential win for them and society.

Depending on how long you’ve worked in marketing, you’ll likely have heard this phrase quite a bit

In the book Humanizing B2B, Paul Cash advocates five universal principles of how companies and marketing teams need to start thinking.

In last month’s Empower publication we discussed the importance of businesses facing into post-lockdown challenges by doing ‘fewer, bigger, better’.

Rituals are co-created from the bottom up: brands can only create the conditions, trigger the situation, and encourage the movement.