Julian Boulding writes about the positive opportunities and benefits which our lockdown, social distancing and travel bans are bringing to us.

With an explosion in both the array of formats and breadth of dynamic creative opportunities across digital channels, the need to understand what’s working or not working and why is growing exponentially.

Google can tell us a lot about our anxieties. ‘How long does coronavirus last?’ was the most searched term of last week according to Google Trends.

Over the last month we have seen a wide spectrum of behavioural responses to Covid-19 in society, from the few who seem to just ignore all advice to those too scared to leave home.

China began the COVID-19 crisis earlier than the rest of the world and is now starting to edge its way back to a new normality of existence.

How should advertisers engage with their agencies at a time of reduced spend and restricted communications channels?

In 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously totally mundane and wildly unpredictable.

As the world is settling into the new realities of the coronavirus and how it is disrupting our daily lives, it is important to think about how this new normal will redefine the culture of work well into the 21st Century.

Let me start with some good news - Coronavirus is giving nature a break.

COVID-19 continues to affect our communities in a variety of ways. For many, working from home is a new reality.