Marketers continue to search for the ‘next big thing’ that will make their campaigns pop. And rooted at the heart of this ‘next big thing’ is innovation.

In this article, we strip back the covers on innovation and explore the processes that you can incorporate across your own organisation to encourage it to take root.

This is a data trail that proves that the great resignation is not a media-made-up story. The middle of the industry is missing.

Here are seven guiding principles to tell more modern and constructive marketing stories within the world of women’s sports.

As humans, we have a natural urge for instant gratification – the temptation to forego a long-term, future benefit, to obtain an immediate and often less rewarding one.

Hear from our Creative Partner, StudioLR, ahead of Amplify Marketing Festival 2022.

Since the reversal of Roe v Wade, I’ve shed many tears watching the horror, sadness, and processing happening amongst my friends.

We’ve all read enough about in-housing now to know that as well as the copious positives, there are also a few pretty tough negative elements to contend with. 

Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.

Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services?