This is a data trail that proves that the great resignation is not a media-made-up story. The middle of the industry is missing.

Here are seven guiding principles to tell more modern and constructive marketing stories within the world of women’s sports.

As humans, we have a natural urge for instant gratification – the temptation to forego a long-term, future benefit, to obtain an immediate and often less rewarding one.

Hear from our Creative Partner, StudioLR, ahead of Amplify Marketing Festival 2022.

Since the reversal of Roe v Wade, I’ve shed many tears watching the horror, sadness, and processing happening amongst my friends.

We’ve all read enough about in-housing now to know that as well as the copious positives, there are also a few pretty tough negative elements to contend with. 

Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.

Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services?

Most of the UK lives outside London, but most of adland is in London. This can skew understanding of normal life, says Cravens’ Mark Hadfield.

The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences.