Think piece

Actions, and then Words

With growing concerns around rising temperatures and runaway carbon emissions, companies face grassroots and governmental pressure to deliver on sustainability goals, let's learn how to build a brand synonymous with sustainability.
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Insight, Data and Audience programme by DC Thomson

Read about DC Thomson's Insight, Data and Audience programme
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The Cannes Review 2023: Part 1

Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.
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Highlights from Cannes Lions 2023: AI, Unity, and Inspiring Moments

Tim Anderson takes us behind the scenes of his week at Cannes Lions 2023, sharing his key takeaways and inspiring moments
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The Power of Love, Creativity and Technology:

Focusing on the magic of technology and creativity as the enabler for customer love at The Marketing Society and Accenture Song Cannes "The Love Lunch"
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From Artificial Intelligence…to Intelligent Brands

When it comes to AI, where are the opportunities to truly transform and elevate value in how customers experience a brand?
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Money’s too tight to mention | Part Three

Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability
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Money’s too tight to mention | Part Two

Part two in our series: People are struggling to navigate their costs and spending, what does this mean for marketers?
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Money’s too tight to mention

In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023
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Why Marketing Matters

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going
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