Our 2025 Awards judges turn their attention to the future and answer our questions on the latest challenges, opportunities and why they're proud to be marketers.

To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

Organisations today must marry their purpose agenda with their core business model for commercial success and cultural value. TwentyFirstCenturyBrand explains how.

Thinkbox’s award-winning advertising effectiveness study, Profit Ability 2 is packed with invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

I've learned that transforming a brand is both an art and a science. It isn't just about changing a logo or updating a website - it's about reimagining your organization's identity and communicating that evolution effectively.

Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 

Data offering a unique reference point for marketers in the UK, based on real spend

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today.