Think piece
Cheers! A round-up of some of our favourite beer branding
It doesn’t take much to persuade most people to kick back with a beer, but it certainly doesn’t hurt to make it look great too.
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It’s CNY! Five resolutions for media to keep in 2016
Yes, ‘CNY’ could mean Chinese New Year, especially in this part of the world...
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Bias in the Spotlight: Default Bias
When presented with pre-set courses of action or defaults, we tend to accept what is presented. Intuitively, we often ‘go with the flow’.
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Agility is key in the Year of the Monkey
As one lunar year ends and the Year of the Monkey starts, it’s a perfect time to reflect...
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Brand Learning Growth Drivers study
Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.
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Star Wars sends Disney’s brand into hyperdrive
Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test.
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Is 2016 the year the word ‘digital’ is finally consigned to history?
Just as technology has become an integral part of consumers’ lives so ‘digital’ – once thought of as a highly specialised advertising field.
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And the answer is a definite maybe
There is no one right answer. In school we are all taught there are right and wrong answers. 2+2 = 4 (not 5, not 4.5); 4 is right, anything else is wrong.
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Coke "one brand" strategy: simpler and with more sausage
Coca-Cola announced that for the first time in the brand's history all Coke's key variants will be united in one global creative campaign.
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