The second of the 4 factors I propose for innovation success is the need to enter the mind of your customer.

Football club Leicester City have recently won the English Premier League.

Recently Instagram has given itself a rebrand.  After 5 years the brand has introduced a new icon as well as redesigning the app itself.  

Marketing’s core role is to provide experiences that commit customers to a brand. Can science shed any light on brand relationships and loyalty?

Your portable toilet business has nothing to learn from Steve Jobs, and if a consultant even mentions Maslow’s Hierarchy...

Marketers like to be able to say their brands ‘own’ something...

Singapore Tourism Board (STB) recently commissioned We Are Social to investigate the emerging trends shaping people's use of social media in relation to travel.

It takes a brave designer to muck about with anything to do with our national game...

Have you heard of Survey Monkey? Google surveys? Of course you have.

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