It's pretty easy to figure out what you're competing for—attention, a new gig, a promotion, a sale...  

The Loi Evin is a law passed in France in the mid-1980s, restricting the nature and channels of alcohol advertising.

As media channels proliferate, it’s harder than ever for marketers to determine how best to deliver branding messages along the path to purchase.

So I’m on holiday this summer in Nantucket, an island between Boston and New York...

Do we marvel at our ever-moretailored, safer world, or sleepwalk into a trust crisis to rival the financial crash?

We partnered with Google to investigate where the skills deficiencies lie in marketing...

Recently, I was involved in a digital marketing conference called DA University...

We partnered with Google to investigate where the skills deficiencies lie in marketing...

In this year’s conference, duo Dan Ariely and Anne-Marie Farrell presented real world applications of how to put behavioural science theory into practice.

Brand Finance puts thousands of the world's biggest brands to the test every year, evaluating which are the most powerful and most valuable.