In this paper, we explore the creative journey that led to the most successful social media campaign from Mars Inc. worldwide: M&M’s Mix.

A year and a half ago we launched the new Domino’s brand platform, The Official Food of Everything. Being the bestplaced pizza brand and all, we would lay claim to pretty much every event, moment, or thing the world has to offer.

This is a story of turning a problem into an advantage. A number of high-pro le sporting events collided in the Summer of 2018 – the FIFA World Cup, Formula 1, the US Open Championships and, of course, the Wimbledon Championships.

This is a true story of bravery.

In March 2015 inside a Café Nero in Fulham, Garry Dods shared his vision on a few A4 sheets of paper successfully converting his first fearless team member.

Since 2011, the squash category had been in long-term value decline, with 1.6M households leaving the category over the 7 years (-6%).

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Café experience.

The world is full of sensible brands doing sensible things. That’s why so much advertising is essentially wallpaper. Nobody sees it and nobody talks about it.

This is the story of how Toyota took a deep breath and handed over control of the Toyota AYGO campaign to four drag queens and as a result achieved two of the AYGO’s best quarters ever.

Insurance companies make money by minimising their exposure to risk. Maybe no surprise, then, that it’s not exactly a category that’s associated with the most daring advertising and brand communications either. But in creating the Cyber