Case studies

2021 TMS Awards winner, Transport for London

London, and transport in London, are unique, with a unique set of challenges. The city is big, diverse, opinionated and wilful.
Read Now

2021 TMS Awards commended, Graham's The Family Dairy

We lead from the from the front and live our brand values of farming, family, heritage, provenance and quality, with family at the heart of our marketing strategy.
Read Now

2021 TMS Awards winner, McDonald's

It’s no secret that hospitality has been one of the sectors hardest hit by the pandemic. The McDonald’s business was no exception.
Read Now

2021 TMS Awards winner, Birds Eye

In 2020 Birds Eye set out to educate consumers on the benefits of buying frozen foods to drive purchase, becoming more relevant with the resurgence and 30% uplift in the frozen food sector since the onset of the pandemic.
Read Now

2021 TMS Awards commended, Refuge

This paper tells the story of how Refuge, with no media budget, made the National Domestic Abuse Helpline famous on International Women’s Day.
Read Now

2021 TMS Awards commended, Counter Terrorism Policing

This is a paper about extremism. But it is also a case study about doing more with less. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation.
Read Now

2021 TMS Awards winner, RNIB

RNIB has an ambitious goal, to make the world see sight loss differently.
Read Now

2021 TMS Awards commended, Oatly

How Swedish brand Oatly created a new Cantonese word for plant-based milk so we could start a conversation about sustainability.
Read Now

2021 TMS Awards winner, Unilever

Plastic is a big problem. It is estimated that half of all the plastics ever manufactured have been made in the last 15 years.
Read Now

2021 TMS Awards winner, Tesco

Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation’s largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.
Read Now