kfc

2020 Brave Awards commended, KFC

Humility over heroics: a story of collective chicken courage

In 2018, KFC was faced with the biggest crisis of its history.

 
Overnight hundreds of stores across the country ran out of stock and were forced to close their doors. Leaving the business and brand at risk of collapse.
 
In a time of crisis, disagreement and division are often rife.

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