kfc

2020 Brave Awards commended, KFC

Humility over heroics: a story of collective chicken courage

In 2018, KFC was faced with the biggest crisis of its history.

 
Overnight hundreds of stores across the country ran out of stock and were forced to close their doors. Leaving the business and brand at risk of collapse.
 
In a time of crisis, disagreement and division are often rife. But in KFC’s case, the reality couldn’t have been any more different.
 
From adversity, we came back strong. Driven by a way of working that saw the whole business pull together at a time of need.
 
This paper is about a legacy that was created off the back of the crisis we faced.
 
One that taught us all a lesson about collaboration. Learning to draw on every strength of the business around the problems we faced and making bold commitments as one big team. This led to a whole new working philosophy that saw us make brave decisions on everything from the standards we set ourselves for improving chicken welfare, to making the decision to change our fries, to how...

Members only

Not a member yet?

Want to read more of this article and others? Become a member today.