This session explored what it takes to earn attention, build trust and leave a lasting impression. The strongest communicators know exactly what they want people to feel and do, then make every detail work towards that outcome. The message was clear: credibility must be earned, ideas must be interesting and being different matters more than simply being better. Because safe may be comfortable, but it is rarely memorable.

Drawing on decades in television, Maz Farrelly shared practical lessons on capturing attention, building memorable personal and brand identities, and embracing boldness over mediocrity. She encouraged marketers to use AI as a tool rather than a substitute for creativity, arguing that the brands and people who stand out are those willing to be genuinely different.

Maz Farrelly challenged marketers to think like television producers by making every pitch, profile and interaction clear, distinctive and impossible to ignore. The session showed that standing out requires more than polished messaging or AI-generated content: it means knowing what you want, communicating a memorable point of difference and deliberately giving people a reason to keep listening.

The mid-morning sessions at Navigate: Now and Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence...

As marketers we spend our working lives shaping brands but building your own personal brand is every bit as important.