Marketing Leadership

A Call To Arms: Why Marketers Need To Know About Marketing

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profession in...
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The Global Conversation: Building World-Class Customer Experience with AI

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and author of...
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A Practical Guide to Speaking the Language of the CFO

Ammunition's Renaye Edwards says the friction between marketers and CFOs stems from mismatched language and suggests seven ways to overcome this to think like a growth operator who partners with, rather than fights finance.
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Show & Tell | AI in real-world marketing

Discover how marketing leaders are using AI in practice. In this first Show & Tell session, Members share practical demonstrations of AI-powered workflows, from strategy...
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The Cannes Review 2026 - The Pre-review

Julian Boulding's interim Cannes Review asks whether our industry's rush for scale has cost us what matters most. His verdict from the Croisette: Relationship Capital is the new competitive advantage.
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The New Golden Age Won't be Built Alone

Marketing has a habit of looking backwards. Ask most marketers when the industry was at its best and they’ll point to the 1960s through to the 1980s. Big budgets, big creative, long lunches.
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Coverage from Cannes 2026: Part 2

The final days of Cannes Lions 2026 brought the week's biggest ideas together: AI as infrastructure, people as the point, and conviction as the quality that separates those who follow change from those who lead it. Our Cannes Correspondents report from the Croisette one last time.
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Coverage from Cannes 2026: Part 1

Cannes Lions Festival of Creativity 2026 opened with a question that refused to go away all week: as AI becomes more capable, what becomes more valuable about being human? Our Cannes Correspondents report on different sessions, stages and conversations and bringing the best of it back to our Members.
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Cannes taught me this: the future of marketing belongs to the next generation

Some people will tell you Cannes Lions hasn’t moved fast enough. That may still be true on parts of the Croisette, or in the bar at the Carlton, but it wasn’t true in my classroom. Lex Bradshaw-Zanger shares his insight from Brand Marketer Academy.
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The Red Pill Series: Your people are ready for AI but your organisation isn’t

In Part 4 of the Red Pill series humari’s Joe Hildebrand explores what’s really blocking marketing teams from getting real value from AI - and it isn’t always fear.
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