Marketing Leadership

One Less Chair: Why Marketing’s Best Leaders Keep Starting Again

Why today’s marketing leaders need to stop bouncing back and start bouncing forward by Lisa Gilbert, Vice President Global Marketing at Kyndryl and Board Member of The Marketing Society New York
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Thinking multiplies effectiveness

This article from Craft Media's Greg Newman, explores why ultra-processed planning is holding brands back and suggests ways in which we can do more nourishing work by putting thinking at the heart of effective communications.
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The Boardroom Deficit: Why Leaders Trade Long-Term Equity for Short-Term Metrics

At the first UAE Fellows' Forum, senior leaders debated why the case for long-term brand investment keeps losing in the boardroom. Discover what they discussed along with their suggestions for what to do next.
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The Marketing Society GCC Awards 2026: Highlights

Relive the highlights from The Marketing Society GCC Awards 2026, held at Mandarin Oriental Jumeira, Dubai, on 17 September. An evening celebrating the brightest marketing...
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The Marketing Leader's Job in the AI Transition: Build Trust, Not Just Speed

Vice Chair of The Marketing Society New York Suresh Raj on why the marketing leaders who win the AI transition will be the ones who build trust, not just speed.
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The Line in the Sand: Making marketing more effective, efficient and enjoyable

Interviews with 20 senior marketing leaders reveal why marketing has been reduced to comms and advertising, and how businesses can win it back, in partnership with WhichWayUp.
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Red pill or blue pill: it comes down to who you listen to

The article from the Red Pill series: While AI makes it easy to replace real customer and employee feedback, the leaders who keep listening to real people will have the advantage.
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The Marketing Society Hong Kong Update September 2026

The Marketing Society welcomes a new addition to its Hong Kong Board.
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The Marketing Society Singapore Update 2026

The Marketing Society welcomes new additions to its Singapore Board
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Learning Lab: Is your Client-Agency relationship holding you back?

In this Learning Lab, Gill Whitty-Collins and Nick Elliott explore what it really takes to build a thriving, productive client-agency partnership. Drawing on their industry...
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