The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.  This week’s guest is Mark Kirkham, the SVP &...

As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes...

In this episode, the fourth in our series on entrepreneurial thinking, we’re exploring one of the six principles of entrepreneurial thinking in more detail- small...

A review of our latest Uncomfortable Conversation event and a delve further into the topic: Is an uncertain future good for business?

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker. Together, Leanne and Lucy explore workplace culture...

We caught up with Natalya ahead of her taking part in the Amplify debate at Amplify 2024.

We caught up with world-renowned photographer, creative advisor and curator David Eustace ahead of Amplify 2024.