Integrity, hard work and reliance  These are the words that stand out when I reflect on The Marketing Society’s annual lecture with Amanda Blanc, CEO Aviva.

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their captive attention...

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai Mohammed shares...

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their organisation...

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands. So the new £900million, 10 year deal, signed recently, has...

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of...

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her shiny...

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet...

“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.” We were intrigued...

AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Manager, Jeric Griffin, shares how automation without curation...