Innovation

Boost AI effectiveness in marketing thanks to curation, with Mars' Jeric Griffin

AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Manager, Jeric Griffin, shares how automation without curation...
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Does Apple have a vision for mixed reality?

In six months, we will see the release of Apple’s Vision Pro. No doubt it will open the gateway to mixed reality. It will change the way we interact with virtual worlds and could make this technology mainstream.
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Playing the long game in B2B marketing with TÜV SÜD's Kristin Sinclair

Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object Podcast...
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How Unreal Engine can be a brands' stepping stone to the Metaverse

The Metaverse - what really is it?  It’s fine, you can ask that. It doesn't actually currently exist. Not properly. Let's explore that
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Data Science, AI & the Future of Marketing

GE Healthcare's Director of Omnichannel Strategy, Amit Thard, joins the Shiny New Object podcast for a second time to talk about the benefits that AI...
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From Artificial Intelligence…to Intelligent Brands

When it comes to AI, where are the opportunities to truly transform and elevate value in how customers experience a brand?
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Networking without losing your soul

Less warm white wine and business cards more setting out to help than to sell. How to catalyse the conversation when networking
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How AI can help marketers up their game

In times of change, it is nothing to fear. It is an opportunity where the cream of the crop rises to the top and I strongly believe AI will see marketers up their professional game.
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Experian's Eka Vankova on the power of AI & machine learning for product marketing

In the latest Shiny New Object Podcast, Eka Vankova, Product Marketing & Proposition Lead at Experian, shares her passion for using AI and machine learning...
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Data-driven marketing success, the importance of flexibility & ChatGPT as PA

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode...
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