Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

The Marketing Society Changemakers Ignite conference covered topics spanning the arts, AI and career planning – bringing everything back to the challenges we’re facing as a profession.

While the travel industry is greeted with sentiments of positive recovery, there is, however, a small catch. Fuelled by the pandemic and the digital acceleration that came along with it, there has been a dramatic shift in travellers’ expectations.

From the most comprehensive look at BVOD advertising yet to our deep dive into the world of attention research to find out whether measurement is on the right track. ‘The Round Up’ brings together all of Thinkbox’s research studies from the last year in one place.

After interviewing the best and brightest minds in the industry during hundreds of episodes of the Shiny New Object Podcast, Automated Creative have put together an essential guide to succeeding in marketing for newcomers.

In this special 200th episode of the Shiny New Object Podcast, Google Canada's Ben Wise shares his insights into successful marketing innovation. He explains why...

Ahead of lights out on a new season of Formula One, Jade Wood, CSM’s Group Marketing and Events Manager, takes a closer look at the equally fast and thrilling digital content race.

Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances.

Kavita Yadav, Genpact's Assistant Vice President for Marketing and Communications, is reminding brands that the key to standing out and building loyalty is purpose driven...

“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.” What a way to...