Marketers have access to excessive data and this can lead to ineffective approaches and lack of decision making that drives results. This is why Anna...

LIPTON's Head of E-Commerce Media Europe, Giovanni Pupo, sees ChatGPT as a valuable "second pair of eyes" when leveraged with expertise. Explore key insights from...

Episode 6 In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse...

In digital marketing, capturing consumers' attention has become a primary challenge. How do you stop someone from scrolling past your ad? According to Rishi Mulgund...

Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing.  3D marketing is a fast moving, integrated communication...

In the latest Shiny New Object podcast episode, Ottobock's Senior Performance Marketing Specialist, Grettel Clark, talks about what makes TikTok the ultimate marketing tool of...

Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands at Mondelēz International, talks about the resurgence of the Big Ideas in marketing. As we can...

The great thing about putting together a handful of the industry’s best is that, despite everyone having experienced a somewhat volatile year, the consensus was - in uncertainty, there is opportunity. 

A day of inspiration, learning, and illumination. UAE Board Member Marwa Kaabour reviews our 2023 Conference

It’s no secret that technology is the ever-evolving frontier of the marketing industry. But how can marketers keep pace with the sheer speed and scale of change?