Innovation

The magnificent 7 power skills you need to win with AI: Episode 3

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced...
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The magnificent 7 power skills you need to win with AI: Episode 2

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced...
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Harnessing Generative AI in Marketing with Cautious Optimism

After an illustrious career at Procter & Gamble, Gerry D'Angelo has seen a lot of marketing innovation mistakes. From the way the industry handled the...
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The magnificent 7 power skills you need to win with AI: Episode 1

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced...
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How technology tamed the killer creative 

In this article Chris highlights the current golden age of creativity, emphasising that creativity is not about commerce but about making the invisible visible and producing original ideas.
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Why the Gaming Audience is a Great Target for Digital Marketers

Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target...
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Generative AI and dynamic marketing

Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to...
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An audio revolution in digital marketing

For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of...
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Is Threads the right place for my brand?

With the initial buzz of Meta’s Threads already showing signs of slowing down, it’s an ideal time to take a look at the role of your social media.
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Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.

“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation as...
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