Rachel Letham reviews a recent Global Conversation event focussing on the seemingly self inflicted reputation problem with analysis and resolutions from Rory Sutherland and take aways from Kate Mackie and Gita de Beer.

Insights from the recent Global Conversation on marketing's enduring problem with its reputation within business featuring Rory Sutherland who explained the issue and suggested ways in which we can change this.

How leading marketers are rethinking funnel strategy, organisational alignment, and measurement to drive revenue in an increasingly complex landscape.