As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.

Heritage brands face a unique challenge: balancing innovation with the authenticity and trust that have been built over decades. This article explores how established brands can evolve, remain relevant, and thrive in an increasingly AI-driven and fast-changing world.

The marketing leaders getting the most from AI aren’t the ones with the best tools or the biggest budgets. They’re the ones who are personally, visibly and continuously learning.

Member Interview with Alex O'Rourke, Founder, LockSmith

Member Interview with Sally Hendersonm High-Stakes Leadership Mentor, Sally Henderson Ltd

Member Interview with Mathias Upton-Hansen, Co-Founder and CEO, BLACKLIST

Member Interview with Allison Beattie, Brand Director, AXA XL Insurance Company UK Limited

In a recent Global Conversation event, fraud victim Tracy Hall, argues that trust is being exploited at industrial scale by AI-powered scammers, and that marketers must treat trust as a measurable, designed-in feature of every customer touchpoint.

Marketing is embracing AI but with mainly surface-level usage. The reality of this means a function best placed to benefit from AI, is quietly missing it entirely. Joe Hildebrand explains.

Member Interview with Nick Beck, CEO and Founder, Tug Agency