coronavirus

Feeling isolated from ideas?

Industry stars film talks from isolation to help raise money for Samaritans during coronavirus lockdown
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After years of hype, is this esports' moment?

Sean Singleton, Publisher at Unofficial Partner, questions the impact of the global shutdown on brands’ relationship with gaming.
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Post COVID-19: life and human connection

We’ve hit a worrying and strange moment in the UK Coronavirus crisis, where talk of “green shoots” and lowered infection rates one day is answered by soaring death rates the next.
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Agency relations in the time of COVID-19

How should advertisers engage with their agencies at a time of reduced spend and restricted communications channels?
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After the crisis, the reckoning

How businesses treat their employees during the Covid 19 crisis will lead to a reckoning – a very bitter one if times get hard.
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Let go of your brand ads. Hold onto your purpose.

Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis.
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Leading for the future

As the world is settling into the new realities of the coronavirus and how it is disrupting our daily lives, it is important to think about how this new normal will redefine the culture of work well into the 21st Century.
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An industry in isolation

Sarah Riggott, Group Marketing Director at CSM, considers how the sport and entertainment industry continues to be a force for good in troubled times.
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Moral v commercial

Who knew that making gut reactions was so tiring? One of the most considerable business impacts over the past month has been the need to make decisions based on instinct...
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What will the brands of Covid-19 be?

A gentle look back at the brands that were associated with the two World Wars as we enter into the “war” on Coronavirus to help us think about opportunities.
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