Although we might feel inexperienced in the face of new challenges, the answers might be simpler than you think.

If we are overlooking the role of something as fundamental as language in building our brands, are we overlooking other valuable assets too?

Things we had taken for granted suddenly stop working. McDonald’s can’t serve milkshakes, KFC has run out of chicken and some supermarket shelves are empty. 

How getting people excited reduces anxiety and can encourage them to enact new behaviours. Like buying your brand for the first time.

'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'

SMS is a very effective channel of communication yet to be fully exploited by marketers.

We’re living in an age where sporting superstars have enough power to challenge organisations and reverse government decisions.

In this report, brought to you by Accenture Interactive and The Marketing Society, we look at three insights to guide your transformation journey, drawn from our 2021 awards.

Advertising seems to have an enormous blind spot around embracing change when it comes to emerging technology.

Lauren Kelly has worked for Dell and PepsiCo... now CMO at crowdsourcing platform ThoughtExchange, she reminds us activists aren't brands, they're people.