Returning for a second year, our Marketing Transformation report in partnership with Accenture Interactive explores three insights to guide your transformation journey, drawn from our 2021 awards.

Here's a foreword to the report from Michele McGrath, Managing Director, Accenture Interactive. You can view the report here or download the PDF below.

Marketing's transformation story

Accenture Interactive is passionate about raising the bar for marketing and we're delighted to be supporting The Marketing Society Awards again this year. It's especially rewarding to be able to celebrate marketing excellence after such a challenging year of COVID-19 lockdowns and restrictions.

The pace of digital transformation has been unprecedented to the extent that, today, every business is a technology business. Our lives have been turned upside down during the global pandemic, and marketing teams across all sectors have boldly stepped up and risen to the challenge of reimagining new experiences for their customers. Brands have had to be agile, responding to customers' new, often unmet, and constantly evolving needs: making lives more convenient, healthier, safer, greener, more rewarding and more productive...