For the past 19 years Sheilen has specialised helping some of the world’s most iconic brands succeed in the digital world.

Sheilen moved to New York in the mid 90’s, helping brands such as Ralph Lauren, BMW and Revlon establish brand presence in the digital space; win customers and drive engagement & loyalty.
 
In late 2009, Sheilen landed in Beijing and became fascinated with China; the pace, the technology and the people. He joined the Ogilvy Hong Kong family in late 2011, becoming Managing Director of OgilvyOne Hong Kong in 2013, leading & growing the team to be market leaders in digital and customer engagement and working hand-in-hand with clients such as American Express, Shangri-La, and BlackRock.
Sheilen moved to Shanghai in 2017 to lead the Customer Engagement & Commerce capability in China. While there he lead a team of 40 strategists; data, commerce and loyalty professionals support numerous multi-national brands successfully navigate the complexities of the China eco-system.

For the past year Sheilen has held the role of President, Ogilvy Experience, Asia, leading teams of talented individuals as they help numerous local and multi-national brands navigate and capitalize on the opportunity digital, data and the new platform-driven world brings.
He is passionate about modern customer centric marketing. Sheilen often delivers thought-leadership pieces and speaking at numerous conferences across Asia along with having contributing lectures at Parsons School of Design and more recently Hong Kong University.