Of the many trends and topics that have dominated the marketing dialog in 2021, the topic of the Metaverse, powered by Web 3.0, has reached a fever pitch.
Open, interoperable, virtual engagement has seen innovative technology companies, global brands, and new-age creatives combining their efforts to create experiences and virtual commerce in the virtual realm.
Join us for what will undoubtedly be a fascinating (and at times baffling) discussion on what this means for marketers and brands who are still on the fence and how they might be able to dip their toe into the virtual waters of Web 3.0.
In this session we will also touch on the 'Mega City' virtual hub. Animoca Brands' decentralised gaming virtual world and subsidiary, The Sandbox, has added eight partners in Hong Kong to create its cultural hub Mega City.
The partners are from the film, music, entertainment, acting, professional services, finance, real estate, and gaming sectors. Partners who acquired LAND NFTs to build Mega City in The Sandbox’s metaverse include Hong Kong tycoon Adrian Cheng, alternative investing leader Sun Hung Kai & Co, professional services firm PwC Hong Kong, blockchain-related investment and asset management company TIMES CAPITAL, director, producer and actor Stephen Fung and international star Shu Qi, renowned musician Dough-Boy, game IP Little Fighter, and local illustrator Dreamergo and we will hear from PwC Hong Kong on their partnership with The Sandbox and more.
In this session, as ever, we will gather our community together to discover best practice, new perspectives and the chance to collaborate to solve common challenges. Led by members, for members, this open discussion allows everyone to speak up and share their thoughts. Spaces are limited, so secure your ticket now to book your ‘seat’ at the table.
Featuring
- Sébastien Borget, Co-founder and COO, The Sandbox
- Guy Parsonage, Partner and Experience Consulting Leader, PWC
- Sheilen Rathod, President, Experience Ogilvy
- Darren Chuckry, The Marketing Society Chair, Hong Kong (Host)
Key Details
Date: Thursday 24 February
Time: 4pm - 5.30pm (HKT/SGT) | 8am - 9.30am (GMT) | 12 - 1pm (GST) | 1.30 - 3.00pm (IST)
Format: Virtual (Zoom)
Book your place
Members your place is complimentary as part of your membership, secure your seat here.
Not a member? Don't worry, we have some spaces available for like-minded marketers to join the conversation, contact the team at [email protected] and they will happily help.
Speakers
Darren Chuckry
Executive Director Content Innovation, Tag
Sébastien Borget
Co-founder and COO, The Sandbox
Guy Parsonage
Partner and Leader, PwC Experience Consulting
