Pete Markey is Chief Marketing Officer for Boots where he is responsible for brand and marketing for the UK and ROI. Pete is also the Exec Sponsor for Marketing for Change and the Boots Pride BRG network as well as co-Exec sponsor for the Boots/Macmillan partnership.

Pete has previously held senior leadership roles at TSB, Aviva, RSA and MORE TH>N with his early career at One.Tel, the AA and British Gas. He has experience of working across a range of disciplines including marketing, sales, digital, data & analytics, customer experience, operations and strategy.

Pete has been awarded five prestigious Marketer of the Year awards and is a Fellow of the Marketing Society and the Chartered Institute of Marketing. Pete is very active in the marketing industry and is Vice President at ISBA and was appointed Chair of the Advertising Association’s Front Foot in 2022. He has regularly featured in the “Hall of Fame” in the Campaign Power 100 and the Marketing Week Top 100 most effective marketing leaders.

Pete has been recognised for his extensive work on diversity and inclusion winning both the Diversity Ally award at the European Diversity Awards in 2019 and the Corporate Ally award at the Rainbow Honours Awards in 2022. Pete is also a mentor for The Marketing Academy and Solent University.