award

The 37th Marketing Society Awards Shortlist

This year's shortlist is below, ordered by category, then brand.

Please note: People and Judges Choice Award Winners are not included in this list, as they will be announced on the night.

We'll be back at MAD//Fest to crown our 2022 Award winners. Join us to find out the winners and celebrate the best in marketing excellence, brand leadership and personal achievement across our industry.


    Brand Agency
BRAND COMMUNICATION (LARGE - £15M PLUS)      
Tesco Christmas 2021: Harnessing the Spirit of the Nation to Create Fame and Drive Growth.  

Tesco

BBH
Marketing That Made Money Work For the Nation  

Barclays

BBH
       
BRAND COMMUNICATION (MEDIUM - £5M TO £15M)      
You Can Taste When It's Waitrose  

Waitrose

adam&eveDDB
The National Lottery: Celebrating Our Players’ Role in Olympic and Paralympic Success  

Camelot

Dentsu - Adam&EveDDB
Giving New Energy to Britain’s Biggest Energy Drink  

Lucozade

adam&eveDDB
How Betting on the Unchanging Drove the Biggest of Changes for Burger King UK Brand and Business  

Burger King

BBH
How Einstein helped reposition smart meters  

Smart Energy GB

AMVBBDO
       
BRAND COMMUNICATION (SMALL - UNDER £5M)      
Cadbury Caramilk: Who Knew Loudmouth Australians Could Sell So Much Chocolate? We Did  

Cadbury

VCCP
A Tyrrellbly, Tyrrellbly Good Innings  

KP Snacks

St Luke's
Harris - #BlameTheBrush  

Harris

WeAreFearless.
How a humble desk plant grew the nation’s relationship with LinkedIn  

LinkedIn

VCCP
Meet Charlie Bigham, You Couldn’t Make Him Up: How introducing people to the (real) Charlie Bigham supercharged a brand, without a single tvr  

Charlie Bigham's

VCCP
       
BRAND EVOLUTION       
Evolving Nationwide back into a building society  

Nationwide Building Society

VCCP
Black Shines Brightest  

Guinness

AMVBBDO
Homebase: A Brand Led Business Renovation  

Homebase

Atomic London
Mole vs Mountain: How Marvin the Mole Helped Vision Express Evolve to Take on the Supremacy of Specsavers  

Vision Express

Leo Burnett
Sheba Hope Reef  

Mars Petcare: Sheba

AMVBBDO
       
CREATIVE USE OF MEDIA      
Sheba Hope Reef  

Mars Petcare: Sheba

AMVBBDO
#FORaSaferCardiff  

FOR Cardiff

 
Little Helps Day   

Tesco

MediaCom & BBH
A law abiding creative renaissance  

Bombay Sapphire

AMVBBDO
Channel 4 Represents: Black To Front  

Channel 4

 
       
BRAND PURPOSE       
Dove. Taking On Taking Selfies.  

Dove

Ogilvy UK
Sheba Hope Reef  

Mars Petcare: Sheba

AMVBBDO
Maltesers: Making The Tough Stuff A Little Lighter for Mums  

Maltesers

AMVBBDO
Painstories: how can we feel if we are not allow to feel  

Bodyform/Libresse

AMVBBDO
Otrivine Actions to Breathe Cleaner  

Otrivine 

GSK
Giving Cadbury back its purpose  

Cadbury

VCCP
       
EFFECTIVE USE OF INSIGHT & DATA       
Nobody Is Normal: How going deeper with data unlocked insight and innovation  

Childline

The Gate London
Essity and Kantar: Making Essity’s consumer tissue category an authority in hygiene and family car  

Essity

Kantar
Painstories: how can we feel if we are not allow to feel   

Bodyform/Libresse

AMVBBDO
       
NOT FOR PROFIT MARKETING      
Mentoring Gen Z Programme  

School of Marketing

 
Hard Calls Save Lives  

The Metropolitan Police

AMVBBDO
How we alerted the nation to digital domestic abuse  

Refuge

BBH
Nobody Is Normal: How To Take On A Damaging Myth - And Win  

Childline

The Gate London
The Invisible Opponent  

CALM

AMVBBDO
       
BUSINESS TO BUSINESS (LARGE - £15M PLUS)      
EY-Parthenon Reshaping Results  

EY-Parthenon

 
Why Merkle should win Business to Business award  

Merkle UK

 
       
BUSINESS TO  BUSINESS (SMALL TO MEDIUM - UNDER £15M)      
Getting lockdown start-ups, up and running  

Metro Bank

 
Breaking the mold to help Mitsubishi Chemical Advanced Materials relaunch KyronMax®  

Mitsubishi Chemical Advanced Materials

Omobono
How BT reconnected with the UK's small & medium businesses by being All Business. No Drama.  

BT

Now Advertising
How Tesco Mobile won the hearts of blue-collar Britain by behaving like a supermarket not a telco  

Tesco Mobile

BBH
       
INNOVATION, supported by Accenture Song      
The O2 in Fortnite Creative: Reimagining live experiences in the virtual world  

O2

VCCP
The Fifth Stand  

Chelsea Football Club

 
Bags of Joy: Sky Shoppable at Christmas  

Boots UK

VMLY&R
       
CUSTOMER ENGAGEMENT & EXPERIENCE, supported by Accenture Song      
The New Power of Loyalty  

Tesco

BBH
Costa Coffee : From Generosity Comes Loyalty  

Costa Coffee

M&C Saatchi
Turning Every Store into a Social Success Story for Customers  

Marks and Spencer Food

 
Inside Health  

Bupa

 
       
EFFECTIVE & IMPACTFUL STRATEGY      

Domino's: The safety of taking a risk in a crisis

  Domino's

VCCP

Nobody Is Normal: How Going Deeper Helped Childline Connect To A New Generation   Childline

The Gate London

The Invisible Opponent   CALM

AMVBBDO

How Cabury felt less big FMCG and more Gen z  

Cadbury

VCCP
Hard Calls Save Lives  

The Metropolitan Police

AMVBBDO
       
SUCCESSFUL & EFFECTIVE PARTNERSHIPS      
Don't judge a book by its cover: how Ancestry became the nation’s most credible storyteller   Ancestry

The7Stars

A supermarket to inspire the world  

Bombay Sapphire

AMVBBDO
We Salute You  

Department For Transport THINK!

23red
Thelma & Louise: Fidelity International & MESH Experience together on the marketing road trip  

Fidelity International

MESH Experience
Virtual Kitchen table conversations with Netmums  

Counter Terrorism Policing

Wavemaker
       
BEST BRAND RESPONSE AND RECOVERY      
How TfL went from the poster child of COVID spreading to the heart of London’s recovery  

TFL

VCCP
Forward Together  

Microsoft, Middle East & Africa

 
       
BEST SCALE UP BUSINESS, supported by The Founding Network      
The Ozone Project - Powering the Premium Web  

The Ozone Project

 
Turtl  

Turtl

 
“Thank you, Alphagreen, for giving my life back”  

Alphagreen Group

 
       
BEST BRAND TEAM      
TUI 2020-21 - From Surviving to Thriving  

TUI

 
Awakening The Sleeping Giant – The Tricor Story: Teamwork Makes the Dream Work  

Tricor Group

 
       
MARKETING FOR POSITIVE CHANGE      
Dove. Taking On Taking Selfies.  

Dove

Ogilvy UK
Building a more respectful society for, and with, the next generation  

Nationwide Building Society

VCCP
How Nationwide and Wavemaker tackled unconscious bias in media planning and buying, and helped create a more inclusive industry for all.  

Nationwide Building Society

Wavemaker & VCCP
TFL - Making A positive change at the toughest times  

TFL

VCCP
The Invisible Opponent  

CALM

AMVBBDO
       
CAMPAIGN OF THE YEAR 2021      
Birds Eye Green Cuisine | Rebranding Plant-based By Powering Team GB  

Birds Eye Green Cuisine

Cirkle PR
Domino’s: The safety of taking a risk in a crisis  

Domino's

VCCP
Johnnie Walker Keep Walking: How a Global Giant Found Its Local Stride  

Johnnie Walker

Diageo